51.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Marketing research  
    by Ashok purohit |  Ambika goyal. 
Edition:  1Material type:    Book  Publisher:  Newdelhi Sonali publications 2012Availability:  Items available for loan:  College of Co-operation, Banking & Management Library, Vellanikkara [Call number:  658.83 ASH/MA] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    52.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
International marketing  
    by Pallavi Bahuguna. 
Edition:  1Material type:    Book  Publisher:  New Delhi Cendrum press  2011Availability:  Items available for loan:  College of Co-operation, Banking & Management Library, Vellanikkara [Call number:  658.8 PAL/IN] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    53.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Research methodology in marketing V.1  
    by Sharma, T P. 
Material type:    Book  Publisher:  Jaipur DND Publications 2020Availability:  Items available for loan:  KAU Central Library, Thrissur [Call number:  001.42 SHA/RE] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    54.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Basics of marketing research methods  
    by Rajeev Shukla. 
Material type:    Book  Publisher:  Jaipur Horizon Press  2020Availability:  Items available for loan:  KAU Central Library, Thrissur [Call number:  380.141 RAJ/BA] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    55.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Fundamentals of modern marketing  
    by Cundiff E W |  Still R R |   [Author] . 
Edition:  3rd Ed.Material type:    Book; Format:  
                    print
                ; Literary form:  
                    Not fiction
                  Publisher:  New Delhi  ;  Prentice-hall of India Pvt Ltd ;   1982Availability:  Items available for loan:  College of Agriculture, Vellanikkara  [Call number:   380 .1  CUN/FU] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    56.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Agricultural marketing, finance and export-import of agricultural commodities  
    by Dr. Banumathy V |  Dr. Ravichandran S. 
  Publisher:  Meerut Aman Publishing House 2011Availability:  Items available for loan:  College of Agriculture, Vellanikkara  [Call number:  380.1 BAN/AG] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    57.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Marketing research  
    by Beri, G.C |  Arun Kumar Kaushik |  Zillur Rahman. 
Edition:  6Material type:    Book  Publisher:  Chennai McGraw hill education (India) private ltd. 2020Availability:  Items available for loan:  KAU Central Library, Thrissur [Call number:  658.83 BER/MA] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    58.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
ADVANCES IN ORNAMENTAL HORTICULTURE: V-6(VISTAS IN FLORICULTURE)  
    by BHATTACHARJEE, S K. 
  Publisher:  JAIPUR, POINTER PUBLISHERS  ;   2006Availability:  Items available for loan:  College of Agriculture, Padannakkad [Call number:  635.9 BHA/AD] (1).  Items available for reference:  College of Agriculture, Padannakkad [Call number:  635.9 BHA/AD] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    59.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Marketing research  
    by Kress, George. 
  Publisher:  Virgina, Reston Publishing Company  ;   1979Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.83 SRE] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    60.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Marketing research: methodological foundations  
    by Churchill, Gilbert A. 
Edition:  2  Publisher:  Illinois, Dryden press  ;   1979Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.83 CHU] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    61.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Modern marketing research  
    by Kulkarni P V, Homai Pradhan |  Patil, S G. 
  Publisher:  Bombay, Himalaya Publishing House  ;   1977Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.83 KUL] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    62.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Marketing research V.2  
    by Mishra, M N. 
  Publisher:  Jaipur, Printwell  ;   1991Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.83 MIS] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    63.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Future frontiers in agricultural marketing  
    by Farris, Paul L. 
  Publisher:  Iowa, Iowa state university press  ;   1983Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.809 630 72 FAR] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    64.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Marketing research V.1  
    by Mishra, M N. 
  Publisher:  Jaipur, Print well Publishers  ;   1991Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.83 MIS] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    65.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Principles and Practice of Marketing in India  
    by Joshi, R.L |  Mamoria, C.B. 
  Publisher:  Allahabad, Kitab Mahal  ;   1996Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.8 MAM] (5).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    66.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Marketing Management  
    by Keller Kevin |  Kotler, Philip. 
Edition:  12  Publisher:  New Delhi, Prentice- Hall of India  ;   2006Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  658.8 KOT] (1).   
                                                
                                                
                                                
                                                
                                                
                                                
                                                
                                                    
                                                      
                                                      
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                            
                                                                 
                                                            
                                                        
                                                        
                                                             
                                                        
                                                    
 
                                                
                                                
                                                
                                             
                                         
                                    
                                        
                                            
                                            
                                                
                                                       
                                                
                                             
                                            
                                            
                                                
                                                    67.
                                                
                                             
                                            
                                            
                                            
                                                
                                                
                                                    
                                                     
                                                
                                                
                                                    
Rural marketing:text and cases  
    by Krishna, Macharyulu CSG |  Lalitha, Ramakrishnan. 
  Publisher:  Delhi, Pearson  ;   2011Availability:  Items available for loan:  College of Agriculture, Vellayani [Call number:  338.1 KRI] (2).