51.
Foundations of advertising theory and practice
by Chunawalla, S A | Sethia, K C.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHU/FO] (1).
52.
Communication and development : issues and perspectives
by Mehta, S R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New DelHi Rawat Publications 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 307 .14 MEH/CO] (1).
53.
Political behaviour : patterns in everydaylife
by Peterson, Steven A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1).
54.
Mcquails man communication theory
by Mcquail, Denis.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Sage Publications 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 302.2 MCQ/MC] (1).
55.
Mass communication : an introduction
by Bittner, John R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 302.2 BIT/MA] (1).
56.
Introducing man communication
by Gamble, Michael W | Gamble, Terikwal.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Book Company 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 302 .2 GAM/IN] (1).
57.
Textbook of agricultural communication : process and methods
by Sandhu, Anoop Singh.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 302.23 SAN/TE] (1).
58.
Language of negotiation : a handbook of practical strategies for improving communication
by Mullholland, John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 158 .5 MUL/LA] (1).
59.
Advertising excellence
by Bovee, Courtland L | Thill, John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 BOV/AD] (1).
60.
Market and myths
by Weymouth, Tony.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Longman 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 WEY/MA] (1).
61.
Design for multimedia learning
by Boyle, Tom.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice -Hall International 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 371.3 BOY/DE] (1).
62.
Principles of direct and database marketing
by Tapp, Alan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Pitman Publishing Ltd 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 TAP/PR] (1).
63.
Advertising
by Daniel, Yadin | Frank, Jefkins.
Edition: 4thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 FRA/AD] (1).
64.
Media policy and nation building
by Gupta, V S.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Concept Publishing Company 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 301 GUP/ME] (1).
65.
( Un )Common sense of advertising : getting the basis right
by Sanjay Tiwari.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SAN/UN] (1).
66.
Presentation skills : the essential guide to students
by Hatcher, Caroline | Mc carthy, Patsy.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Sage Publications 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4094 MCC/PR] (2).
67.
Media Management Emerging Trends
by Suresh, k.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderbad ICFAI University 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SUR/ME] (1).
68.
Effective Public Relations : A Practical Approach
by Merry, Shelburne.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Biztantra 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 652.2 SHE/EF] (1).
69.
Advertising and Integrated Brand Promotion
by Allen, Chris T | O Guinn, Thomas C | Semenik, Richard J.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Thomson 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 OGU] (1).
70.
Media Ethics: Global Dimensions
by Nirmala, Rao Khadpekar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 302.23 NIR/ME] (1).
71.
Integrated Marketing Communication : Sandeep Kumar
by Gopalakrishnan, P S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/IN] (1).
72.
A Quick Guide to Gender Mainstreaming in Information and Communications
by Joan Ross Frankson.
Edition: 1stMaterial type: Publisher: London Commonwealth Secretariat 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 305.42 FRA/GE] (1).
73.
Rules of Marketing
by Anand Kapur | Anand Kapur.
Edition: 1stMaterial type: Publisher: Jaipur Yking Books 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 ANA/RU] (1).
74.
Hindu book of editorials 2017: a curated selection
by The Hindu Group.
Material type: Publisher: Chennai THG Publishing Private Limited 2019Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 828 THG/HI] (1).
75.
Hindu book of editorials 2019: a curated selection
by The Hindu Group.
Material type: Publisher: Chennai THG Publishing Pvt. Ltd. 2020Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 828 THG/HI] (1).
76.
Fermentation microbiology: principles, tools and applications
by Kanika Sharma | Kavita Rathore | Deepa Hada.
Material type: Publisher: New Delhi Ane Books Pvt. Ltd. 2019Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 660.62 KAN/FE] (3).
77.
Agricultural extension and farm journalism
by Singh, A K.
Material type: Publisher: Jodhpur Agrobios (India) 2019Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 070.449 SIN/AG] (1).
78.
Mycological techniques: Identification of mycotoxigenic fungi and mycotixins
by Rekha Bhadauria | Ajay K Gautam.
Material type: Publisher: Jodhpur Scientific Publishers 2019Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 579.5 REK/MY] (1).
79.
Digital Bank: strategies to launch or become a digital bank
by Skinner, Chris.
Material type: Publisher: Mumbai Embassy Books 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 SKI/DI] (1).
80.
Standardization of in vitro male bud culture in banana musa(aa)' kadali'
by Lakshmi K S | Jyothi Bhaskar (Guide).
Publisher: College of Horticulture, K A U, Vellanikkara Department of Fruit Science 2018Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 635 LAK/ST] (1).
81.
Managing presentations
by Savita Bhan Wakhla | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Response Books ; 2000Availability: Items available for reference: College of Agriculture, Vellanikkara [Call number: 302 .2 SAV/MA] (1).
82.
World communication report
by UNESCO | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Paris ; UNESCO ; 1997Availability: Items available for reference: College of Agriculture, Vellanikkara [Call number: 302.2 UNE/WO] (1).
83.
Participatory communication
by White S A | [Editor] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sage publications ; 1996Availability: Items available for reference: College of Agriculture, Vellanikkara [Call number: 302.2 WHI/PA] (1).
84.
Introduction to Plant Tissue Culture
by Razdan, M.K.
Edition: 2 Publisher: New Delhi, Oxford & IBH Publishing Co.Pvt.Ltd. ; 2007Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 581.0724 RAZ] (1).
85.
Introduction to Plant Tissue Culture
by Razdan, M.K.
Edition: 2 Publisher: New Delhi, Oxford & IBH Publishing Co.Pvt.Ltd. ; 2007Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 581.0724 RAZ] (1).
86.
Introduction to Plant Tissue Culture
by Razdan, M.K.
Edition: 2 Publisher: New Delhi, Oxford & IBH Publishing Co.Pvt.Ltd. ; 2007Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 581.0724 RAZ] (1).
87.
Introduction to Plant Tissue Culture
by Razdan, M.K.
Edition: 2 Publisher: New Delhi, Oxford & IBH Publishing Co.Pvt.Ltd. ; 2007Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 581.0724 RAZ] (1).
88.
Introduction to mass communication and mass media
by Francois, William E.
Publisher: U S A, Gaid Inc. ; 1977Availability: Items available for loan: College of Agriculture, Vellayani (1).
89.
Biochemical methods in cell agriculture and virology
by Kuchler, Robert J.
Publisher: Stroudsburg, Dowden, Hutchinson & Ross Inc ; 1977Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 574.870 28 KUC;1] (1).
90.
Effects of mass communications
by Klapper, Joseph T.
Publisher: Newyork, Free press mac millan publishing co Inc ; 1960Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.23 KLA] (1).
91.
Writing for the media
by Maloney, Martin | Rubenstein, Paul Max.
Publisher: Prentice- hall, Inc.englewood cliffs, N J ; 1980Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 808. 066 302 23 MAL] (1).
92.
Planning for educational mass media
by Hancok, Alan.
Publisher: London, Longman ; 1977Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 371.33 HAN] (1).
93.
Fundamentals of transport phenomena in porous media
Publisher: Amsterdam, Elesevier publishing company ; 1972Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 620.106 4 FUN] (1).
94.
Mass media and edcuation
by Padma, Charan Mohanty.
Publisher: Newdelhi, Ashish Publishing House ; 1992Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 371.333 PAD] (1).
95.
Parliments , peoples and mass media a report on the Geneva symposium organized by the inter-Parlimentary union in December 1968
by Wilson, Charles.
Edition: Publisher: London, Cassel and Company ; 1970Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 324.73 WIL] (1).
96.
Personal influence : the part played by people in the flow of mass communication
by Katz, Elihu | Lazarsfeld, Paul F.
Publisher: New York, Free press of glencode ; 1955Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.23 KAT] (1).
97.
Beyond media: new approaches to mass communication
by Budd, Richard W | Ruben, Brent D.
Publisher: Newjersey, Hayden book co. Inc. ; 1979Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.23 BUD] (1).
98.
Mass communication
by Chatterjee, R.K.
Edition: ` Publisher: India, National book trust ; 1973Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.2 CHA] (1).
99.
Women and media decision- Making the invisible barriers
Publisher: Newdelhi, Sterling Publishers private Ltd ; 1987Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 070.483 47 WOM] (1).
100.
Communication and social development
by Kuppuswamy, B.
Publisher: Newdelhi, Sterling Publishers private Ltd ; 1976Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.209 54 KUP] (1).
