601.
Marketing management : cases and concepts
by Bhandari, Labdhi | Dholakia, Nikhilesh | Jain, Abhinandan K | Khurana, Rukesh.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan India Limited 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DHO/MA] (1).
602.
Marketing classics : a selection of influential articles
by Cox, Keith K | Enis, Ben M | Mokwa, Michel P.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 ENI/MA] (1).
603.
Industrial marketing
by Alexander, Ralph S | Cross, James S | Hill, Richard M.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinois Richard D Irwin 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .143 HIL/IN] (1).
604.
Management of small - scale industries
by Vasant Desai.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 VAS/MA] (1).
605.
Strategy for development of inland fishery resources in India : key issues in production and marketing
by Srivastava, U K | Vathsala, S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Concept Publishing Company 1984Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 354 .57 SRI/ST] (1).
606.
Ground nut : financing of trade, processing units and distribution of finished products
by Srivastava, U K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .17 SRI/GR] (1).
607.
Principles of marketing
by Armstrong, Gary | Kotler, Philip.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).
608.
Money - free marketing : innovative secrets that will double your small business profits in 90 days or less
by Bishop, Jennifer A | Bishop, Patrick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: NewYork AMACOM 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .9 BIS/MO] (1).
609.
Modern marketing management
by Davan, Rustom S.
Edition: 7Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1969Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 DAV/MO] (1).
610.
Marketing research
by Tull, Donald S.
Edition: 6Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Canada Macmillan Press Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 TUL/MA] (1).
611.
Marketing research
by Chisnell, Peter M.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: England Mc Graw-Hill Publishing Company 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 CHI/MA] (1).
612.
Elements of direct marketing
by Baier, Martin.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1983Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BAI/EL] (1).
613.
Managing peoples
by Graingen, PeTer.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 GRA/MA] (1).
614.
Essence of services marketing
by Payne, Admian.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 PAY/ES] (1).
615.
Marketing : concepts and strategies
by Pride, William M.
Edition: 6Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Houghton MifflIn 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 PRI/MA] (1).
616.
Successful sales promotion
by Pran, Choudhary | RIeky, Elliot.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Orient Longman 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 PRA/SU] (1).
617.
Marketing of agricultural inputs
by Manohar Lal, Jalan.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .84 MAN/MA] (1).
618.
Glimpses of cooperative through press
by Dwivedi, R C.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi National Cooperative Development Corporation 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .68 DWI/GL] (1).
619.
Glimpses of cooperative through press
by Dwivedi, R C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi National Cooperative Development Corporation 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .68 DWI/GL] (1).
620.
Marketing : an introductory text
by Christopher, Martin | Mc donald Malcolm.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Macmillan Press Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 CHR/MA] (1).
621.
Agriculturalmarketing system
by Jamos, Rhodes V.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New york Grid Publishing Inc 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .141 JAM/AG] (1).
622.
Marketing strategies for competitive advantage
by Adcock, Dennins.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley and Sons ,Inc 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 ADC/MA] (1).
623.
Report on agricultural marketing schemes
by Christopher, Soames.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Hermajestys stationery office 1964Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 CHR/RE] (1).
624.
Marketing management in small scale industries
by Majoh, Kumar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Good Book Co 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MAN/MA] (1).
625.
Essays on rural development
by Dubhashi, P R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kaveri Book 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 307.1412 DUB/ES] (1).
626.
International finance : theory and practice
by Avadhani, V A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334.042 AVA/IN] (1).
627.
Contemporary marketing research
by Gates Rogen | M C Daniel, Carl.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi South- Western College Publishers 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 MCD/CO] (2).
628.
Marketing hospitality
by Powers Tom.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley and Sons ,Inc 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 647 .94 POW/MA] (1).
629.
China
by Anjali Kumar.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Washington World Bank 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .9 ANJ/CH] (1).
630.
Principles and practice of export marketing
by Hibbert, E P.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Heineman 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 HIB/PR] (1).
631.
Marketing principles an practice
by Chunawalla, S A.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 CHU/MA] (1).
632.
Tourisn marketing and management handbook
by Mountinhe, Luiz | Witt, Stephen F.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice -Hall International 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.4 WIT/TO] (1).
633.
Introduction to export management
by Jose, Paul | Nirmala, Radkrishnan.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.848 JOS/IN] (1).
634.
Services marketing
by Jha, S M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 JHA/SE] (1).
635.
Marketing and sales management
by Asit K, Ghosh | Prem Kumar.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Anmal publications Pvt Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 PRE/MA] (1).
636.
Qualitative market research
by Gordan, Wendy.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Vesmount Gower Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 GOR/QU] (1).
637.
Export management
by Balagopal, T A S.
Edition: 9Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 .6 BAL/EX] (1).
638.
Advertising marketing and sales management
by Sanjeev, Sinha.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Swastik Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SAN/AD] (1).
639.
A B C of export marketing
by Sampangi, M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sterling Publishers Pvt. Ltd 1983Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 .6 SAM/AB] (1).
640.
Bank marketing
by Jha, S M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/BA] (1).
641.
Export marketing
by Rathon, B S | rathon, J S.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAT/EX] (1).
642.
Social marketing
by Jho, S M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 `JHA/SO] (1).
643.
Marketing in tribal economy
by Murali, Krishna Rao.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Inter-India Publications 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MUR/MA] (1).
644.
Marketing handbook.V .1
by Bobrow, Edwin E.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinois Dowjones - Irwin Homewood 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BOB/MA] (1).
645.
Marketing
by Skinner, Steven J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Houghton Mifflin Company Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SKI/MA] (1).
646.
Principles of marketing
by Armstrong, Gary | Kotler, Philp.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).
647.
Rrual development
by Satya, Sandaaram.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 307.1412 SAT/RU] (1).
648.
Principles of direct and database marketing
by Tapp, Alan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Pitman Publishing Ltd 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 TAP/PR] (1).
649.
Advertising
by Daniel, Yadin | Frank, Jefkins.
Edition: 4thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 FRA/AD] (1).
650.
Market driven strategy
by Day, George.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DAY/MA] (1).
