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1. Behavioural statistics : logic and methods

by Darlington,Richard B | Carlson,Patricia M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Free Press Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 519.5 DAR/BE] (1).

2. Experimental marketing

by Schmitt, Brernd H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1999Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.827 SCH/EX] (1).

3. Masters of enterprise

by Brands, H W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1999Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.092 BRA/MA] (1).

4. Winning the global game

by Rosensweig, Jeffrey A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.049 ROS/WI] (1).

5. On leadership

by Gardner, John W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1990Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.3 GAR/ON] (1).

6. Discovering the soul of service

by Berry, Leonard L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1999Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 BER/DI] (1).

7. Market driven organization

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1999Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658. 8 DAY/MA] (1).

8. Administrative behaviour: A study of decision making processes in administrative organisations

by Herbert A simson, Herbert A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York FP The free press 1945Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.2 SIM/AD] (1).

9. Managing quality :the strategic and competitive edge

by Garvin, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1988Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.562 GAR/MA] (1).

10. Matsushita leadership: Lessons from the 20th century's most remarkable entrepreneur

by Kotter, John P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1997Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.7 KOT/MA] (1).

11. Delivering on the promise: How to attract,manage,and retain human capital

by Friedman,Brian | Hatch,James | Walker,David M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.3 FRI/DE] (1).

12. Creating shareholder value: a guide for managers and investros

by Rappaport, Alfred.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.155 RAP/CR] (1).

13. Market driven strategy: process for creating value

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1990Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 DAY/MA] (1).

14. Marketing aesthetics: the strategic management of brands,identity'and image

by Bernd Schmitt | Alex simonson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1997Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 SCH/MA] (1).

15. Renewable advantage: crafting strategy through economic time

by Williams, Jeffrey R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 650 WILL/RE] (1).

16. Marketing aesthetics: the strategic management of brands, identity, and image

by Schmitt, Bernd | Simonson, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1997Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 SCH/MA] (1).

17. Mega change: how today's leading companies have transformed their workforces

by Joyce, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1999Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.406 JOY/ME] (1).

18. Thinking about management

by Levitt,Theodore.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1991Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658 LEV/TH] (1).

19. Do it smart: seven rules for superior information techology performance

by Kempis, Rolf-Dieter | Augustin, Ralf | Ringbeck, Jurgen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.403 8 KEM/DO] (1).

20. International Encyclopedia of Statistics V.2

by Kruskal, William H and Tanur, Judith M.

Material type: book Book Publisher: Newyork The Free Press a division of Macmillan Publishing Co.,Inc. 1978Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 001.42 KRU/IN] (1).

21. Managing in developing countries : Strategic analysis and operating techniques

by Austin, James E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 AUS/MA] (1).

22. Service breakthroughs : Changing the rule of the game

by Heskett, James L | Sasser, Earl W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .812 HES/SE] (1).

23. Thinking about management

by Levitt, Tehodore.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 LEV/TH] (1).

24. Administrative behaviour : a study of decision making processes in administrative organisations

by Simon, Herbert A.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .4 SIM/AD] (1).

25. Managing quality : the strategic and competitive edge

by Garvin, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.562 GAR/MA] (1).

26. Mega change : How today's leading companies have transformed their workforces

by Joyce, William F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NewYork The Free Press 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.406 JOY/ME] (1).

27. winning the global game : a strategy for linking people and profits

by Rosensweig, Jeffery A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .049 ROS/WI] (1).

28. Market driven organization : understading, attracting, and keeping valuable customers

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DAY/MA] (2).

29. Marketing services : competing through quality

by Berry, Leonard L | Parasuraman, A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.809 BER/MA] (1).

30. Market driven strategy process for creating value

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAY/MA] (1).

31. Juran on leadership for quality : an executive handbook

by Juran, J M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 JUR/JU] (1).

32. Matsushita leadership : lessons from the 20th century`s most remarkable entrepreneures

by Kotter, John P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .7 KOT/MA] (1).

33. Masters of enterprise : giants of American business from John Jacob Astor and J P Margan to bill gates and Oprah Winfry

by Brands, H W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .092 BRA/MA] (1).

34. Competitive strategu : technoqies fpr analyzing industries and comnpetitors

by Porter, Michael E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The free press 1980Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 POR/CO] (1).

35. Manazging Brand equity capitalizing on the value of a brand name

by Aaker, David A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 AAK/MA] (1).

36. Discovering the soul of service : the nine drivers of sustainable business success

by Berry, Leonard L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 BER/DI] (1).

37. Do it smart : seven rules for superiour information technology performance

by Kempis, Rolf - Dieter | Ri gbeck, Jurgen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .4038 KEM/DO] (1).

38. Competitive advantage : creating and sustaining superior performance

by Porter, Michael E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 POR/CO] (1).

39. Creating shareholder valuse : a guide for managers and investors

by Rappaport, Alfred.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.155 RAP/CR] (1).

40. Experimental marketing : how to get customers to sence, feel, think, act, and relate to your company and brands

by S hmitt, Bernad H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .827 SCH/EX] (1).

41. Marketing aesthetics

by Sehmitt, Bernad.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SCH/MA] (1).

42. Marketing aesthetics

by Schmitt, Bernad.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SCH/MA] (1).

43. On leadership

by Gardner, John W.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .3 GAR/ON] (1).

44. Renewable advantage : costing strategy through economic times

by Williams, Jeffrey R.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 650 WIL/RE] (1).

45. Market driven strategy

by Day, George.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DAY/MA] (1).

46. Dekuvering on the promise : how to attract, manage and retain human capital

by Fried man, Brain | Hutch, James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 FRI/DE] (1).

47. Dynamic educational change : models, strategies, tactics and management

by Florio, David H | Sikorski, Linda A | Zaltman, Gerald.

Publisher: New York, The free press ; 1977Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 371.2 ZAL] (1).

48. Mass culture The popular arts in America

by Rosenberg, Bernard | White, David Manning.

Publisher: Free Press of Glencode ; 1957Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.23 ROS] (1).

49. Effects of mass communications

by Klapper, Joseph T.

Publisher: Newyork, Free press mac millan publishing co Inc ; 1960Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.23 KLA] (1).

50. Personal Influence : The part played by people in the flow of mass communications

by Kartz, Elihu | Lazarfled, Paul F.

Publisher: Free press of glencode ; 1955Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302 KAT] (1).

Kerala Agricultural University Central Library
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