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1. Advertising communications and promotion management

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MC Graw -hill series in Marketing Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ROS/AD] (1).

2. Advertising and promotion management

by Percy, Larry | Rossiter, John R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 ROS/AD] (1).

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