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1. Case Studies on Brand Management : New Paradigms

by | Brinda, G. Et al.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Icfai Books 2008Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8343 BRI/CA] (2).

2. Integrated marketing communication and brand equity

by Kirandeep Kaur | Ruby.

Edition: 2, rev.Material type: book Book Publisher: Ludhiyana Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 KIR/IN] (1).

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