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1. Integrated marketing communication and brand equity

by Kirandeep Kaur | Ruby.

Edition: 2, rev.Material type: book Book Publisher: Ludhiyana Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 KIR/IN] (1).

2. Advertising for account handlers

by Linacre, Nigel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Huctchinson 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 LIN/AD] (1).

3. Advertising basics : a resource guide for beginners

by Varghese, A K | Vilanilam, J V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 VIL/AD] (2).

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