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1. Marketing of processed fruit & vegetable

by Choudhury,Monalisa | Barua,Nayan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Daya publishing house 2006Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.14 MON/MA] (1).

2. Emotion and reason in consumer behavior

by Arjun,Chaudhuri.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burlington Butterworth - Heinmann 2006Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8342 ARJ/EM] (1).

3. Agricultural economics and agribusiness

by Cramer,Gail L | Jensen,Clarence W.

Edition: 8Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Newdelhi Star Educational Books 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.1 CRA/AG] (1).

4. Consumer psychology of tourism, hospitality and leisure

by Mazanec, Josef A | Crouch, Geoffrey I | Ritchie, J. R. Brent | Woodside, Arch G.

Material type: book Book Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 338.4/791/0019] (1).

5. Tourism in Western Europe: a collection of case histories

by Voase, Richard N.

Material type: book Book Publisher: UK CAB International 2002Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 338.4/791404] (1).

6. Health, nutrition and food demand

by Chern, Wen S | Rickertsen, Kyrre.

Material type: book Book Publisher: UK CAB International 2003Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 363.8] (1).

7. Consumer psychology of tourism, hospitality and leisure

by Crouch, Geoffrey I | Perdue, Richard R | Timmermans, H. J. P | Uysal, Muzaffer.

Material type: book Book Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 338.4/791/0019] (1).

8. Tourism behaviour: travellers' decisions and actions

by March, Roger | Woodside, Arch G.

Material type: book Book Publisher: UK CAB International 2005Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 910.68] (1).

9. Vacation decision making

by Decrop, Alain.

Material type: book Book Publisher: UK CAB International 2006Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 910.68] (1).

10. Destination recommendation systems: behavioural foundations and applications

by W�ober, Karl W | Fesenmaier, Daniel R | Werthner, H.

Material type: book Book Publisher: UK CAB International 2006Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 910.285] (1).

11. Sociological perspectives of organic agriculture: from pioneer to policy

by Holt, Georgina | Reed, Matthew.

Material type: book Book Publisher: UK CAB International 2006Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 306.349] (1).

12. Tourism and generation Y

by Benckendorff, Pierre | Moscardo, Gianna | Pendergast, Donna.

Material type: book Book Publisher: UK CAB International 2009Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 306.4] (1).

13. Marketing of processed fruit and vegetables

by Monalisa Choudhury | Nayan Barua.

Material type: book Book Publisher: New Delhi Daya publishing house a division of astral international 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 MON/MA] (1).

14. Rural marketing : text and cases

by Krishnamacharyulu, C S G | Lalitha Ramakrishnan.

Edition: 2Material type: book Book Publisher: Chennai Pearson India education services pvt ltd 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 KRI/RU] (2).

15. Consumer behaviour for m. com 4th semester students of kurukshetra university and also useful for allied courses of other universities india and foreign

by Sahi, N K | Meenu Gupta | Duhan, S N | Garima.

Material type: book Book Publisher: New Delhi Kalyani Publishers 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 685.834 2 SAH/CO] (1).

16. Agricultural marketing management

by Lakshmi Dhar Hatai.

Material type: book Book Publisher: New Delhi New India publishing agency 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 381.41 LAK/AG] (1).

17. Marketing management

by Priyanka.

Material type: book Book Publisher: New Delhi Atlantic Publishers and Distributors (P) Ltd. 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PRI/MA] (1).

18. Marketing management

by Rajan Saxena.

Edition: 5Material type: book Book Publisher: New Delhi McGraw Hill Education(India)Private Limited 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAJ/MA] (1).

19. Consumer behavior

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 11Material type: book Book Publisher: India Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.834 2 SCH/CO] (3).

20. Rural marketing

by Pradeep Kashyap.

Edition: 3Material type: book Book Publisher: Delhi Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 PRA/RU] (3).

21. AGRICULTURAL ECONOMICS

by RAGURAM, P | SUBBAREDDY, S.

Publisher: NEW DELHI, OXFORD&IBH ; 2004Availability: No items available

22. Business economics in corporate

by Ashok purohit.

Edition: 1Material type: book Book Publisher: New Delhi Random publications 2016Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.7 ASH/BU] (1).

23. Consumer behaviour

by Vishwajeet, Prasad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Gennext 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8442 VIS/CO] (2).

24. Microeconomic analysis

by Barthwall, R R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley Eastern Ltd 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.5 BAR/MI] (1).

25. Micro economic theory

by Mas collell, Andreu.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company ; New Delhi Vikas Publishing House Pvt .Ltd 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .5 DWI/MI | 338.5 MAS/MI] (2).

26. Microeconomic theory : a mathematical approach

by Csusandt, Richard E | Henderson, James M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1980Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.5 HEN/MI] (1).

27. Introduction to agricultural economics

by Copps, Oral | Pension, John B | Rosson, Parr C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice -Hall International 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .1 PEN/IN] (1).

28. Application exercises in marketing : the Indian context

by Ramesh kumar, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt .Ltd 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAM/AP] (1).

29. Marketing theory a student text

by Baker, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Austrlia Business press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BAK/MA] (1).

30. Successful product management

by Morse, Stephen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 MOR/SU] (1).

31. Principles and practice of marketing

by Frain, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wheeler Publishing 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 FRA/PR] (2).

32. Hotel and food service marketing : management approach

by Buttle, Francis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ELBS 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .383 BUT/HO] (1).

33. Marketing

by Rajan nair, N | Sanjith R Nair.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sultan Chand And Sons 1 998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAJ/MA] (1).

34. Marketing management

by Kahle, Lynn R | Tull, Donald S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Macmillan Publishing Company 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 TUL/MA] (1).

35. Essays on consumer cooperatives

by Hampanna, M | Subbi Reddi, T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep Publication 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .5 SUB/ES] (1).

36. Foundations of modern economics

by Prasad, K N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Strelling publishers Private Limited 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 330 PRA/FO] (1).

37. Micro economic theory

by Gould, John P | Lazear, Edward P.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi All India Traveller Book Seller 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .5 GOU/MI] (1).

38. Essential of advertising

by Chandran, J S | Jagjit, Singh | Mathan, P N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 CHA/ES] (1).

39. Managerial economics

by Nand Kishore sharma.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Jaipur R B S A Publishers 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .092 NAN/MA] (1).

40. Microeconomics

by Pindyck, Robert S | Prem. L, Mehta | Rubin feld, Oaniel L.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.5 PIN/MI] (2).

41. Micro economics and behaviour

by Frank, Robert H.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.5 FRA/MI] (1).

42. Microeconoimics and behaviour

by Frank, Robert H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .5 FRA/MI] (1).

43. Oxford textbook of marketing

by Blois, Keith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BLO/OX] (1).

44. Economic analysis : theory and applications

by Maumic, Charles S.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Universal Book Stall 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 330 .1 MAU/EC] (1).

45. Micro economic and behaviour

by Frank, Robert H.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.5 FRA/MI] (1).

46. Marketing : a managerial introduction

by Gandhi, J C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GAN/MA] (1).

47. Application exercises in marketing

by Ramesh Kumar, S.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt .Ltd 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAM/AD] (1).

48. Strategic marketing : a guide for developing sustainable cometitive advantage

by Xavier, M J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 XAV/ST] (1).

49. Rural Marketing : Targeting the Non - urban Consumer

by Sanal Kumar, Velayudhan.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SAN/RU] (2).

50. Rural Marketing Book

by Pradeep, Kashyap | Siddhartha, Raut.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Biztantra 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 PRA/RU] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/