Advertising and promotion An IMC Approach
By: Shimp, Terence A.
Material type:
BookPublisher: New Delhi Cengage Learning 2007Edition: 1st.Description: 650.ISBN: 8131503887; 978-81-315-0366-1.Subject(s): Fundamental Marcon DecisionDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books (General)
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College of Co-operation, Banking & Management Library, Vellanikkara | 659.1 SHI/AD (Browse shelf) | Available |
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