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1. Internal market orientation : construct validation and scale finalization in the nonprofit context

by Modi,Pratik | Gurjeet Kaur.

Material type: book Book Publisher: Gujarat Institute of Rural Management Anand 2013Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 658.312 42 PRA/IN] (1).

2. Marketing for hospitality and tourism

by Kotler, Philip | Bowen, John T | Makens, James C.

Edition: 6Material type: book Book Publisher: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).

3. Services marketing

by Rama Mohana Rao, K.

Edition: 2Material type: book Book Publisher: New Delhi Pearson India Education 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAM/SE] (1).

4. Marketing in the new millennium

by Xavier, M J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt .Ltd 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 XAV/MA] (1).

5. Services marketing and management

by GIlmore, Audrey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GIL/SE] (1).

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