Marketing management: an indian perspective
By: Vijay Prakash Anand.
Material type: BookPublisher: New Delhi Biztantra 2016Edition: 2, rev.Description: xxix, 522p.ISBN: 9789351198253.Subject(s): Overview of marketing | Market Oriented strategic planning | Marketing Environment | Marketing Research | Consumer markets and business markets | Rural marketing | Green marketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books (General) | KAU Central Library, Thrissur General | General | 658.8 VIJ/MA (Browse shelf) | Available | 227168 |
English
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