1.
Marketing management
by Tara chand.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Mohit publications 1999Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 TAR/MA] (1).
2.
Marketing value metrics: a new metrics model to measure marketing effectiveness
by Mcdonald, Malcolm | Maklan, Stan | Mouncey, Peter.
Material type: Publisher: London Kogan page limited 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 MCD/MA] (1).
3.
Marketing management: an Indian perspective
by Agarwal, P K.
Edition: 10Material type: Publisher: Meerut Pragati Prakashan 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 AGA/MA] (1).
4.
Modern marketing management
by Govindarajan, M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Narosa Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GOV/MO] (1).
5.
Application exercises in marketing : the Indian context
by Ramesh kumar, S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas Publishing House Pvt .Ltd 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAM/AP] (1).
6.
Inside marketing : a selection of readings from business week
by Futrell, Charles.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 FUT/IN] (1).
7.
Marketing digest
by Thomas, MIchael J | Wait, Norman E.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Heinemann professional publishing 1933Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 THO/MA] (1).
8.
Essence of marketing
by Majaro, Simon.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MAJ/ES] (1).
9.
Marketing management in small scale industries
by Majoh, Kumar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Good Book Co 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MAN/MA] (1).
10.
Marketing management concept and issues
by Diwan, J M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Commonwealth Publishers 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DIW/MA] (1).
11.
Industrial Sickness and Key areas of management : Planning ,finance marketing , technology, labour management relations
by Dave, Nalini V.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep & Deep 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 NAL/ IN] (1).
12.
Theory and practice of marketing research
by Ravi Pathik.
Edition: 1Material type: Publisher: New Delhi Centrum press 2013Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 RAV/TH] (1).
13.
Marketing management
by Czinkota, Micheal R | Kotabe, Masaaki.
Edition: 2Material type: Publisher: New Delhi Cengage learning 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 CZI/MA] (1).
14.
Marketing management: A global perspective Indian context
by Namakumari, VS | Ramaswamy, VS.
Publisher: Delhi, Macmillan ; 2009Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 RAM/MA] (2).
