1.
Case Studies in Marketing Communications
by Icfai.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai 2006Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ICF/CA] (1).
2.
Making Marketing Happen : How great companies make Strategic Marketing Planning work for them
by Smith,Brain D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Burlington Butterworth-Heinmann 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 SMI/MA] (1).
3.
Economics of production and marketing of citrus
by Anil,Bhat | Jyoti,Kachroo.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Daya publishing house 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 634.304 ANI/EC] (1).
4.
How to market your library service effectively and enjoy it in the process
by Coote,Helen.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Aslib 1994Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 025. 04068 COO/HO] (1).
5.
Thirty day MBA in international business: Your fast track guide to business success
by Barrow, Colin.
Edition: 2Material type: Publisher: London Kogan Page 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.049 BAR/TH] (1).
6.
Case studies in strategic management: a practical approach
by Sanjay Mohapatra.
Material type: Publisher: New Delhi Pearson India Education 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.401 2 SAN/CA] (1).
7.
Agricultural marketing management
by Lakshmi Dhar Hatai.
Material type: Publisher: New Delhi New India publishing agency 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 381.41 LAK/AG] (1).
8.
Stickier marketing: how to win customers in a digital age
by Leboff, Grant.
Edition: 2Material type: Publisher: London Kogan page 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 LEB/ST] (1).
9.
Marketing management : Indian context * global perspective
by Ramaswamy, V S | Namakumari, S.
Edition: 6Material type: Publisher: New Delhi Sage Publications 2018Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAM/MA] (1).
10.
Practice of marketing
by Runyon,Kenneth E.
Material type: Publisher: Ohio Charles E Merrill publishing company 1982Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 RUN/PR] (1).
11.
Environmental marketing management:meeting the green challenge
by Peattie, Ken.
Edition: 1Material type: Publisher: London Pitman publishing 1995Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4 PAE/EN] (1).
12.
Understanding business markets : interactions , relationships and newworks
by Ford, David.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Academic Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 FOR/UN] (1).
13.
Economics of beek keeping industry
by Raja, Justus E.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Rawat Publications 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 RAJ/EC] (1).
14.
Industrial marketing
by Alexander, Ralph S | Cross, James S | Hill, Richard M.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.804 HIL/IN] (1).
15.
Marketing theory a student text
by Baker, Michael.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Austrlia Business press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BAK/MA] (1).
16.
Business of marketing
by Rajan, Varadarajan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Jaico Publishing house 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/BU] (1).
17.
Text book of marketing
by Sharad Kumar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SHA/TE] (1).
18.
Corportate strategy and planning
by Srivastava, R M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 SRI/CO] (1).
19.
Agro industrial investment and operations
by Browns, James G | Touche, Deloitte.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Washington World Bank 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .1 BRO/AG] (1).
20.
Basic marketing : a managerial approach
by Mc Cathry, E Jerome.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinois Richard D Irwin 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MCC/BA] (1).
21.
Marketing classics : a selection of influential articles
by Cox, Keith K | Enis, Ben M | Mokwa, Michel P.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 ENI/MA] (1).
22.
Industrial marketing
by Alexander, Ralph S | Cross, James S | Hill, Richard M.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinois Richard D Irwin 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .143 HIL/IN] (1).
23.
Bank marketing
by Jha, S M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/BA] (1).
24.
Product and Services Management
by Avlonitis, George J | Papastathopoulou, Paulina.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 AVL/PR] (1).
25.
International Business & International Marketing
by Icfai.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hydrabad Icfai University 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.88 ICF/IN] (2).
26.
Food Retailing : Emerging Trends
by Gupta, Rahul.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad The ICFAI University Pressa 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.87 RAH/FO] (1).
27.
Marketing Strategy and Competitive Positioning
by Hooley, Graham J | Nicoulaud, Brigitte | Piercy, Nigel F.
Edition: 4thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 HOD/MA] (2).
28.
Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
by Olson, Jerry C | Reynolds, Thomas J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Lawrence Erlbaum Associates 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 REY/UN] (1).
29.
Sales Management : Decisions, Strategies and cases
by Edward, W.Cundiff | Norman, A.P.Govoni | Richard, R.Still.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 RIC/SA] (2).
30.
Direct Marketing
by Jaya Kharbanda.
Edition: 1stMaterial type: Publisher: Jaipur Wide Vision 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 JAI/DI] (1).
31.
Strategic Marketing Management
by S Soundaian | S Soundaian.
Edition: 1stMaterial type: Publisher: Chennai MJP Publishers 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 SOU/ST] (1).
32.
Strategic Marketing Management
by S Soundaian | S Soundaian.
Edition: 1stMaterial type: Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 SOU/ST] (1).
33.
Strategic Marketing Management
by S Soundaian | S Soundaian.
Edition: 1stMaterial type: Publisher: Chennai MJP Publishers 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 SOU/ST] (1).
34.
Economics of agriculture
by Halcrow H G | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: NewYork ; Mc Graw Hill Book company ; 1980Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 338 .1 HAL/EC] (1).
35.
Economics of agriculture
by Halcrow H G | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: NewYork ; Mc Graw Hill Book company ; 1980Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 338 .1 HAL/EC] (1).
