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1. Principles of marketing

by Armstrong, Gary | Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (2).

2. Bank marketing : a guide to strategic planning

by Pitts, Robert E | Reidenbech, Eric R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice -Hall International 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .1 REI/BA] (1).

3. International marketing

by Czikotu, Michael R | Ronkainen, Ilkka A.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago Dryden Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 CZI/IN] (1).

4. Marketing in India: Cases and Readings

by Neelamegham, S.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 NEE/MA] (1).

5. Marketing Management

by Keller Kevin | Kotler, Philip.

Edition: 12 Publisher: New Delhi, Prentice- Hall of India ; 2006Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 KOT] (1).

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