1.
Research for marketing decisions
by Green,Paul E | Albaum Gerald | Tull Donald S.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice -Hall of India Pvt Ltd 1997Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 GRE/RE] (1).
2.
Marketing management
by Sharma,A K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Kanpur Bhasker publications 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 SHA/MA] (1).
3.
Market research toolbox: a concise guide for beginners
by Mcquarrie Edward F.
Edition: 3rd ed.Material type: Publisher: London Sage publications 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 MCQ/MA] (1).
4.
Rural marketing : text and cases
by Krishnamacharyulu, C S G | Lalitha Ramakrishnan.
Edition: 2Material type: Publisher: Chennai Pearson India education services pvt ltd 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 KRI/RU] (2).
5.
Rural marketing
by Pradeep Kashyap | Jagdish Sheth N.
Edition: 3Material type: Publisher: New Delhi Pearson Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 PRA/RU] (1).
6.
Essentials of marketing research
by Bansal, S P | Sharma,O P | Sanjeet Sharma.
Edition: 2Material type: Publisher: New Delhi Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 BAN/ES] (1).
7.
Marketing management
by Priyanka.
Material type: Publisher: New Delhi Atlantic Publishers and Distributors (P) Ltd. 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PRI/MA] (1).
8.
Marketing management: an indian perspective
by Vijay Prakash Anand.
Edition: 2, rev.Material type: Publisher: New Delhi Biztantra 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 VIJ/MA] (1).
9.
Rural marketing
by Pradeep Kashyap.
Edition: 3Material type: Publisher: Delhi Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 PRA/RU] (3).
10.
Marketing research: an integrated approach
by Wilson, Alan | Collecting quantitative data | Designing questionaire | Sampling methods.
Edition: 3Material type: Publisher: New Delhi Dorling Kindersley 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 WIL/MA] (1).
11.
Marketing management
by Winer, Russ | Ravi Dhar.
Edition: 4Material type: Publisher: New Delhi Pearson 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 WIN/MA] (1).
12.
Marketing research: an applied orientation
by Naresh K Malhotra | Satyabhusan Dash.
Edition: 7Material type: Publisher: Uttar Pradesh Pearson 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 NAR/MA] (1).
13.
Tilt: Shifting your strategy from products to customers
by Niraj Dawar.
Material type: Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 NIR/TI] (1).
14.
ADVANCES IN ORNAMENTAL HORTICULTURE: V-6(VISTAS IN FLORICULTURE)
by BHATTACHARJEE, S K.
Publisher: JAIPUR, POINTER PUBLISHERS ; 2006Availability: No items available
15.
Management of marketing information system
by Singh, H K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Kanishka Publishers Distributors 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SIN/MA] (1).
16.
Designing and managing of marketing research
by Sharma, R D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep and Deep Publication 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 SHA/DE] (1).
17.
Principles of marketing
by Armstrong, Gary | Kotler, Philip.
Edition: 7Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (2).
18.
Marketing research : an applied approach
by Kinnear, Thomas C | Taylor, James R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 KIN/MA] (1).
19.
Selling principles, practice and management
by Cooper, Simon.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Pitman Publishing Ltd 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 COO/SE] (1).
20.
Rice Production , productivity and research management
by Desai, D K | Madalsa, Gandhi.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 DES/RI] (1).
21.
Business studies : fundamentals of marketing and finance
by Bhende, A M | Iyer, S N | Kalyani, A V | Paranjape, V D | Surnis, S V.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 650 KAL/BU] (1).
22.
International marketing management
by Mishra, M N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MIS/IN] (1).
23.
Basic marketing : principles and practice
by Cannon, Tom.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi A J T B S publishers 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 CAN/BA] (1).
24.
Marketing and sales management
by Balan, K R | Rayudu, C S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sterling Publishers Pvt. Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BAL/MA] (1).
25.
Dartnell marketing managers handbook
by Britt, Stevart Henderson | Guess, Norman F.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi UBS Publishers and Distributors 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BRI/DA] (1).
26.
Marketing and sales management
by Ghosh, Asit K | Prem Kumar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Anmol publication Pvt Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 GHO/MA] (1).
27.
Marketing management : analysis, planing, implementation and control
by Kotler, Philip.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KOT/MA] (2).
28.
Marketing in India : the socialistic pattern of society approach to urban, rural and foreign marketing mix
by Kumar Srivastava, P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur National Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 KUM/MA] (1).
29.
Foundations of advertising theory and practice
by Chunawalla, S A | Sethia, K C.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHU/FO] (1).
30.
Marketing strategies
by Yadav, P K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: NewDelhi Anamika Publishers 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 YAD/MA] (1).
31.
International marketing resrearch management
by Kaushal Kumar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Book Enclave 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 KAU/IN] (1).
32.
Marketing : a behavioural approach : a study of textile consumers
by Saini, D R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Print well Publishers 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 SAI/MA] (1).
33.
Marketing management : cases and concepts
by Bhandari, Labdhi | Dholakia, Nikhilesh | Jain, Abhinandan K | Khurana, Rukesh.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan India Limited 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DHO/MA] (1).
34.
Marketing research
by Tull, Donald S.
Edition: 6Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Canada Macmillan Press Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 TUL/MA] (1).
35.
Marketing research
by Chisnell, Peter M.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: England Mc Graw-Hill Publishing Company 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 CHI/MA] (1).
36.
Contemporary marketing research
by Gates Rogen | M C Daniel, Carl.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi South- Western College Publishers 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 MCD/CO] (2).
37.
Qualitative market research
by Gordan, Wendy.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Vesmount Gower Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 GOR/QU] (1).
38.
Advertising marketing and sales management
by Sanjeev, Sinha.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Swastik Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SAN/AD] (1).
39.
Marketing research : measurment and method
by Hawkins, Del | Tull, Donald S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 TUL/MA] (1).
40.
Marketing : a managerial approach
by Cunningham, Isabeller C | Cunningham, William H.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Chicago South- Western Publishing 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CUN/MA] (1).
41.
Strategic marketing : a guide for developing sustainable cometitive advantage
by Xavier, M J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 XAV/ST] (1).
42.
Using market knowledge
by Rohit, Deshpande.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ROH/US] (1).
43.
Global Marketing : A Decision - oriented Approach
by Hollensen, Svend.
Edition: 4thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson Education 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.848 HOL/GL] (2).
44.
Strategic Marketing Management
by Gupta, S L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Atlantic 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GUP/ST] (1).
45.
Marketing Research
by Babin | Zikmund.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Australia Cengage Learning 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 ZIK/MA] (1).
46.
Product and Brand Management
by Mathur, U C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 MAT/PR] (1).
47.
Introduction to Marketing
by Palmer, Adrian.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Oxford 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 PAL/IN] (1).
48.
Marketing Research
by Beri, G C.
Edition: 3rdMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata McGraw Hill Publishing Company Ltd 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 BER/MA] (1).
49.
Fundamentals of Marketing Research
by M K Gawande | M K Gawande.
Edition: 1stMaterial type: Publisher: Kanpur Chandralok Prakashan 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 GAW/FU] (1).
50.
Research methodology
by Chetan agarwal | vijay sharma.
Edition: 1Material type: Publisher: Newdelhi Research methodology in management 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 001.42 AGA/RE] (1).
