Credibility of various sources of information on human nutrition

Abstract

The present study was conducted in the NES Blocks in Trivandrum Pistrict, Kerala to determine the communication source utilisantion, source credibility and the effect of socio-economic and personal characterestics on the source credibility perception of illage women in respect of information on food and nutrition. Data were collected by personal interview from a sample of 100 village women randomly selected The study revealed that the sources most often utilised by viliiags women are radio, mabiiasamajam:. block personnel, ANP camp, magazines, news papers, friends, neighbours, relatives, teaching institutions and films with their ranking in that order. Block personnel, ANP training camps, mahilasamjams and radio are perceived as the most credible sources. In general the socio-sconomic and persona! characteristics have significant relationship with all the sources, except in very few cases. It is also indicated that even though some of the common sources like relatives, friends, etc., are credible sources, their utilisation is very poor.