Communication behaviour of non-contact farmers in Kerala

Abstract

The research study conducted among selected noncontact farmers in Trivandrum, Quilon and Alleppey districts revealed that majority of the respondents received most of the technical information on rice cultivation from 'other farmers'. The study brought to light the increasing difficulty the noncontact farmers experienced in decoding and encoding the messages as their complexity increased. The noncontact farmers communicated technical information to 'other farmers' more frequently. Similarly, most of the feedback from the noncontact farmers was mainly communicated to 'other farmers, in their area.