Kerala Agricultural University Central Library catalog

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Moorthi, Y.L.R

Brand Management: The Indian context - New Delhi, Vikas Publishing House Pvt Ltd 2003 - xi, 171

ISBN: 8125914277

Subjects--Topical Terms:
Brand success, product sales, Brand Failure Brand Equity, Brand Extension, Brand personality, Brand Respositoning

Dewey Class. No.: 658.827 Moo

National Library of Medicine Call No.: 100

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