Brand Management: The Indian context
By: Moorthi, Y.L.R.
Publisher: New Delhi, Vikas Publishing House Pvt Ltd ; 2003Description: xi, 171.ISBN: 8125914277.Subject(s): Brand success, product sales, Brand Failure Brand Equity, Brand Extension, Brand personality, Brand RespositoningDDC classification: 658.827 Moo| Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General)
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College of Agriculture, Vellayani | 658.827 Moo (Browse shelf) | Available | KAU_COAV-27044 |
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