| 000 -LEADER |
|---|
| fixed length control field |
004680000a22001570004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8125914277 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
100 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 Moo |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moorthi, Y.L.R |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand Management: The Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi, Vikas Publishing House Pvt Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 171 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand success, product sales, Brand Failure Brand Equity, Brand Extension, Brand personality, Brand Respositoning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books (General) |
