Services Marketing : Integrating Customer Focus Across the firm
By: Bitner, Mary Jo.
Contributor(s): Gremler, Dwayne D | Pandit, Ajay | Zeithaml, Valarie A.
Material type:
BookPublisher: New Delhi Tata McGraw - Hill Publishing Company Ltd. 2008Edition: 4.Description: 743.ISBN: 9780070660076.Subject(s): Consumer behaviourDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books (General)
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College of Co-operation, Banking & Management Library, Vellanikkara | 658.8 ZEI/SE (Browse shelf) | Available |
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