Normal view MARC view ISBD view

Marketing Management

By: Keller Kevin | Kotler, Philip.
Publisher: New Delhi, Prentice- Hall of India ; 2006Edition: 12.Description: xxxvii 729.ISBN: 9788120327993.Subject(s): Marketing plan, Marketing Research, Consumer Market, Market segments, Brands, Competetion pricing strategies, Marketing channels, Holistic Marketing, Direct Marketing sales PromotionDDC classification: 658.8 KOT
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/