1.
Consumer behaviour
by Schiffman,Leon G | Kanuk,Leslie Lazar.
Edition: 6Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice -Hall of India Pvt.Ltd 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8342 SCH/CO] (1). Damaged (1).
2.
How to be a super salesman
by LInkletter,Art.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas publishing house Availability: No items available Damaged (1).
3.
How to increase sales and put yourself across by telephone
by Ling,Mona.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas publishing house 1978Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.82 LIN/HO] (1).
4.
Strategies into the 1990s : the master plan guide to profitable sales and markeing development
by Shaw,John.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London W H Allen and Co Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 SHA/ST] (1).
5.
Marketing management
by Kotler,Kotler | Abraham Joshy | keller,kevin Lane | Kevin Lane Keller | Mithileshwar Jha.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Dorling Kindersley (India) Pvt Ltd 2007Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).
6.
Vilpana vitharana management
by Nair,N G.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thiruvanathapuram State institute of languages 2003Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 NAI/VI] (1).
7.
Agribusiness and finance management
by Verma, Praveen Kumar | Banafar K N S.
Material type: Book Publisher: Delhi Jayay publishing house 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 VER/AG] (1).
8.
Export marketing strategies of coffee in India and Ethiopia
by Shiferaw Mitiku Tebeka | Ushadevi K N (Guide).
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Vellanikkara Department of rural marketing management, College of co-operation banking and management 2015Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 SHI/EX] (1).
9.
Marketing management: a decision-making approach
by Pingali Venugopal.
Material type: Book Publisher: Los Angeless Sage publications 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PIN/MA] (1).
10.
Marketing of processed fruit and vegetables
by Monalisa Choudhury | Nayan Barua.
Material type: Book Publisher: New Delhi Daya publishing house a division of astral international 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 MON/MA] (1).
11.
Farmer and consumer behaviour towards organic vegetables
by Divya Vijayan | K N Ushadevi (Guide).
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Vellanikkara Department of rural marketing management, College of cooperation, banking and management 2015Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 DIV/FA] (1).
12.
Marketing Management
by Czinkota, Michael R | Kotabe, Masaaki.
Material type: Book Publisher: New Delhi Cengage Learning 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.87 CZI/MA] (1).
13.
Insurance law and practice
by Tyagi, C L | Madhu Tyagi.
Edition: 2Material type: Book Publisher: New Delhi Atlantic Publishers and Distributors 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 346.086 TYA/IN] (1).
14.
SBI and its associate banks clerk recruitment exam
by Karman Kaur Bright.
Edition: 13, rev.Material type: Book Publisher: New Delhi Pritam singh Bright 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 001.2 KAR/SB] (1). Items available for reference: KAU Central Library, Thrissur [Call number: 001.2 KAR/SB] (1).
15.
Marketing management: an Indian perspective
by Agarwal, P K.
Edition: 10Material type: Book Publisher: Meerut Pragati Prakashan 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 AGA/MA] (1).
16.
Marketing management
by Rajan Saxena.
Edition: 5Material type: Book Publisher: New Delhi McGraw Hill Education(India)Private Limited 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAJ/MA] (1).
17.
Manufacturing organization and management
by Amrine, Harold T | Ritchey, John A | Moodie, Colin L | Kmec, Joseph F.
Edition: 6Material type: Book Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.5 AMR/MA] (1).
18.
Marketing management
by Kotler, Philip | Keller, Kelvin Lane.
Edition: 15Material type: Book Publisher: Noida Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (6).
19.
Indian agriculture & agri-business management
by Smita S. Diwase.
Edition: 2Material type: Book Publisher: Jodhpur Scientific Publishers (India) 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 630 SMI/IN] (1).
20.
SWOC analysis of women food processing enterprises in Palakkad district
by Zita V Bosco | Ushadevi K N (Guide).
Material type: Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation Banking and Management 2018Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 ZIT/SW] (1).
21.
Crop management economics
by Rae, Allan N.
Material type: Book Publisher: London Crosby Lockwood Staples 1977Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.93 RAE/CR] (2). Items available for reference: KAU Central Library, Thrissur [Call number: 658.93 RAE/CR] (1).
22.
Treatise on co-operative management
by Nakiran, S.
Edition: 1Material type: Book Publisher: Coimbatore Rainbow Publications 1981Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 334 NAK/TR] (1).
23.
Dynamics of consumer behaviour towards selected value added coconut products in Kerala
by Sachu Zachariah John | Ushadevi, K N (Guide).
Material type: Book Publisher: Vellanikkara Department of Rural Marketing Management College of Co-operation, Banking and Management 2018Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 SAC/DY] (1).
24.
Innovations in Agri-Business Management Karnam Lokanadhan
by K Mani | Karnam Lokanadhan.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New India publishing agency ; 2009Availability: Items available for loan: College of Forestry, Vellanikkara [Call number: 630.068 KAR/AG] (1).
25.
Management : theory and practice
by Cole, G A.
Edition: 2Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London DP Publications Ltd 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 COL/MA] (1).
26.
Functional management for the cooperatives
by Sah, A K.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Coimbatore Rainbow Publications 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .068 SAH/FU] (4).
27.
Marketing and consumer behaviour
by Ragbhir Singh.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep and Deep Publication 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 RAG/MA] (1).
28.
quality circles : concept, rationale, and methodology
by Jacob Mankidy.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .834 JAC/QU] (1).
29.
Consumer research : postcard form the edge
by Brown, Stephen | Turley, Darach.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.834 BRO/CO] (1).
30.
Trade fair management and exhibit marketing
by Popli, R S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep and Deep Publication 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.84 POP/TR] (1).
31.
Maximarketing : the new direction in promotion, advertising, and marketing strategy
by Collins, Thomas L | Rapp, Stan.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nrew York Mc Graw-Hill Book Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 RAP/MA] (1).
32.
Corporate management
by Navin chandrajoshi.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi National Publishing House 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.114 NAV/CO] (1).
33.
Consumer behaviour
by Hoyer, Wayne D | Maclnnis, Deborah J.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai All India Publishers and Distributors 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 HOY/CO] (1).
34.
Ratio analysis for managment in new perspective management ratios
by Omprkash.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 OMP/RA] (1).
35.
Marketing strategies
by Ramanuj Majumdar.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Allied Publishers Pvt. Ltd 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 RAM/MA] (1).
36.
Value engineering in project management
by Krishnan P | Saxena, K R.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.404 KRI/VA] (1).
37.
Compelte book of product publicity
by Barhydt, James D.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Amacom, 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.2 BAR/CO] (1).
38.
Competingfor clients in the 90's a dynamic guide to marketing promoting and building a professional services practive
by marcus, Bruce W.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MAR/CO] (1).
39.
Ten rop sales techniques for small firms : make more money by increasing sales
by Johnson, Neil.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.82 JOH/TE] (1).
40.
Art and science of business management V. 7 : marketing
by Timpe, A Dale.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jaico Publishing House 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.11 TIM/AR. 7] (1).
41.
Marketing management : analysis, planning, implementation and control
by Kotter, Philip.
Edition: 8Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (2).
42.
Management of small scale industries
by Vivek, Deloankar.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Commonwealth Publishers 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 VIV/MA] (2).
43.
Entrepreneurship development
by Bhanushali, S G.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.04 BHA/EN] (1).
44.
Marketing
by Nair Sanjith, R | Rajan, Nair N.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sultan Chand And Sons 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAJ/MA] (1).
45.
Entrepreneurship development: an interdisciplinary approach
by Bhanushali, S G.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .42 BHA/EN] (1).
46.
Competitive positioning : the key to market success
by Hooley, Graham J | Saunders, John.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 HOO/CO] (1).
47.
Business of marketing
by Rajan Varadarajan, P.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jaico Publishing house 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/BV] (1).
48.
Smart things to know about customers
by Jay, Ros.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: U K Capstone Publishing Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .812 JAY/SM] (1).
49.
Market driven strategy process for creating value
by Day, George S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAY/MA] (1).
50.
Competence in managing operations
by Cartwright, Royer | collins, Michael | Green, George.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Beacon Books 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CAR/CO] (1).