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51. Maxi marketing : the new direction in advertising : promption and marketing strategy

by Collis, Thomas S L | Rapp, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAP/MA] (1).

52. Essays on consumer cooperatives

by Hampanna, M | Subbi Reddi, T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep Publication 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .5 SUB/ES] (1).

53. Sale - a profile : an introduction to sales managemetn in retailiing

by Arvidsson, R | Dandapani, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi International cooperative Alliance 1972Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 ARV/SA] (1).

54. Sales manager`s handbook

by Steinbrink, John P.

Edition: 14Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London UBSDP 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 STE/SA] (1).

55. Marketing management

by Ganesan, K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Coimbatore Rainbow Publications 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 GAN/MA] (1).

56. Skills for sales sucess

by Batchelor, David J | Horn, Auther H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Canada Stoddart publishing co 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 BAT/SK] (1).

57. Sales training A guide todeveloping effective sale people

by Salisbury, Franks S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 SAL/SA] (1).

58. Marketing communication : on integral appoach

by Smith, P R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).

59. Public finance in theory and practice

by Musgrave, Richard A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1984Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 336 MUS/PU] (1).

60. Business communication

by Rai, S M | Urmila Rai, S.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651 .7 URM/BU] (1).

61. Marketing management

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KOT/MA] (1).

62. Marketing management : cases and concepts

by Bhandari, Labdhi | Dholakia, Nikhilesh | Jain, Abhinandan K | Khurana, Rukesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Limited 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DHO/MA] (1).

63. Business communication : a text book for Bcom , B A A and B A

by Bala subrahmaniam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kalyani Publishers 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 BAL/BU] (1).

64. Product management in India

by Ramanuj, Majumdar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 RAM/PR] (2).

65. Advertising marketing and sales management

by Sanjeev, Sinha.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Swastik Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SAN/AD] (1).

66. Profitable selling

by Lidstone, John.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: England Gower Press 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 LID/PR] (1).

67. Sales management hand book

by forsyth, Patrick.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: England Jaico Publishing house 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 FOR/SA] (1).

68. MArketting management : planning implimentation and control.the Indian context

by NAmakumari, S | RAmaswamy, V S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Press Ltd 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAM/MA] (1).

69. Complete guide to sales force performance

by Prabhakant, Sinha | ZOltness, Andris A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 ZOL/CO] (1).

70. Taxmann's indirect taxes : law and practice

by Datey, V S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann publications 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 336.2 DAT/TA] (1).

71. Ultimate Marketing Plan:Find your Hook,Communicate your Message,Make your Mark

by Kennedy, Dan S.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Adams Business 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KEN/UL] (1).

72. New Sales Manager: Challenges for the 21st Century

by Vieira, Walter.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 VIE/NE] (2).

73. New Sales Manager : Challenges for the 21st Century

by Vieira, Walter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Book 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 VIE/NE] (1).

74. Managing your Sales Force : A Motivational Approach

by Venugopal, Pingali.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Malaysia Unipress Publishing 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 VEN/MA] (1).

75. Product Management in India

by Ramanuj, Majumdar.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice hall of India Pvt. Ltd. 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 RAM/PR] (1).

76. Marketing that works : How entrepreneurial Marketing can add sustainable value to any sized company

by Archamveau, Shellye | Lobidish, Leonard M | Morgan, Howard L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Power 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1).

77. Sales and Distribution Management: Text and Cases An Indian Perspective

by Gupta, S L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 GUP/SA] (1).

78. Product Management in India

by Ramanuj, Majumdar.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Private Limited 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 RAM/PR] (1).

79. SALES MANAGEMENT: Concepts, Principles and Practices

by Basotia, G.R | Phophalia, A.K | Sarita | Sarita, Sharma.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kanishka Publishers 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 PHO/SA] (1).

80. Sales and Distribution Management: An Indian Perspective

by Pingali, Venugopal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Response 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 PIN/SA] (1).

81. Sales Management : Decisions, Strategies and cases

by Edward, W.Cundiff | Norman, A.P.Govoni | Richard, R.Still.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 RIC/SA] (2).

82. Marketing and sales organisation

by Sharma, N.K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Jaipur RBSA Publishers 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SHA/MA] (1).

83. Advertising and Sales Promotion

by Kazmi, S H H | Satish, Batra K.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Excel 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 KAZ/AD] (1).

84. Selling and Sales Management

by David, Jobber | Geoffrey, Lancaster.

Edition: 7thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Asia Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 DAV/SE] (1).

85. Business Communication: Perspectives and Applications

by Gopal, V V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAR 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.7 GOP/BU] (1).

86. Micro Economics Theory and Application With calculus

by Perloff, Jeffrey M.

Edition: 1stMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.5 PER/MI] (1).

87. The Agribusiness Book A marketing & Value Chain Perspective

by Mukesh Pandey | Deepali Pandey.

Edition: 1stMaterial type: book Book Publisher: Lucknow Ibdc Publishers 2010Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 630.685 MUK/AG] (1).

88. Management and Entrepreneurship

by N V R Naidu | T Krishna Rao.

Edition: 1stMaterial type: book Book Publisher: New Delhi I.K.International Publishing House Pvt Ltd 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.04 NAI/MA] (1).

89. Sales and Distribution Management

by Bholanath Dutta.

Edition: 1stMaterial type: book Book Publisher: New Delhi I.K.InternationalPublishing House Pvt Ltd 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 BHO/SA] (1).

90. McDonald's Behind The Arches

by John F Love.

Material type: book Book Publisher: London Bantam Books 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.761 LOV/MC] (1).

91. MArketing Management

by Reeta Mathur | Reeta Mathur.

Edition: 1stMaterial type: book Book Publisher: Jaipur Wide Vision 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 REE/MA] (1).

92. Salesmanship and publicity

by Davar, Sohrab R.

Edition: 6Material type: book Book Publisher: New Delhi Vikas Publishing house pvt. 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 DAV/SA] (1).

93. PSC previous questions answers and explanations

by Gireesh Neyyar.

Edition: 1494p.Material type: book Book Publisher: Thiruvananthapuram Talent Academy Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 001.2 GIR/PS] (1). Checked out (1).

94. Sales and distribution management: text and cases an Indian perspectives

by Gupta S L.

Material type: book Book Publisher: New Delhi Excel Books 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 GUP/SA] (1).

95. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

96. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

97. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

98. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

99. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

100. Market orientation in the hotel and catering industry

by Kotas, Richard.

Publisher: London, Surrey university press ; 1975Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658. 809 642 KOT] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/