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1. Advertising and Promotions an integrated brand approach

by Semenik, Richard J | Allen, Chris T | O'Guinn, Thomas C | Kaufmann, Hans Rudiger.

Edition: 6Material type: book Book Publisher: Delhi Cengage Learning India Pvt. Ltd. 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 SEM/AD] (1).

2. Advertising and Integrated Brand Promotion

by Allen, Chris T | O Guinn, Thomas C | Semenik, Richard J.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Thomson 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 OGU] (1).

3. Advertising Management With Integrated Brand Promotion

by Allen, Chris T | O'Guinn, Thomas C | Semenik, Richard J.

Edition: 1stMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage Learning 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 OGU/AD] (1).

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