1.
Marketing management : analysing ,planning and control
by Phophalia,A K | Basotiq,G R | Sarita Sharma.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kanishka publishers Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PHO/MA] (1).
2.
Marketing Communications
by Icfai.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Center for Management Research 2004Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ICF/MA] (1).
3.
Marketing Communications : Work Book
by Icfai.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai University 2004Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ICF/MA] (1).
4.
Advertising & Marketing in Rural india
by TEJ,K. Bhatia.
Edition: 2Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 TEJ/AD] (1).
5.
Integrated marketing communication and brand equity
by Kirandeep Kaur | Ruby.
Edition: 2, rev.Material type: Book Publisher: Ludhiyana Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 KIR/IN] (1).
6.
Advertising management
by Singh, S D.
Edition: 1Material type: Book Publisher: New Delhi Anmol publications pvt ltd 2012Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SIN/AD] (1).
7.
Promotion management
by Chunawalla, SA.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3126 CHU/PR] (1).
8.
Marketting managment : Strategies and programs
by Guittinan, Joseph P | Paul Gordon W.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GUI/MA] (1).
9.
Consumer research : postcard form the edge
by Brown, Stephen | Turley, Darach.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.834 BRO/CO] (1).
10.
Competingfor clients in the 90's a dynamic guide to marketing promoting and building a professional services practive
by marcus, Bruce W.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MAR/CO] (1).
11.
Marketing management in Indian perspective
by Jha, S M | Sing, L P.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/MA] (1).
12.
Maximating : the new direction in advertising , promotion and marketing strategy
by Collins, Thomas C | Rapp, Stan.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York A Plume Book 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RAP/MA] (1).
13.
Marketing management ( integrated managerial approach under current market driven and competitive global marketin)
by Sherlekar, S A.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SHE/MA] (1).
14.
Modern marketing management
by Davar, Rustom S | Daver, Sohrab R.
Edition: 7Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAV/MO] (2).
15.
Advertisment management : concept and cases
by Manendra, Mohan.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 MAN/AD] (1).
16.
Marketing and sales management
by Balan, K R | Rayudu, C S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sterling Publishers Pvt. Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BAL/MA] (1).
17.
Hotel and food service marketing : management approach
by Buttle, Francis.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ELBS 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .383 BUT/HO] (1).
18.
Principles of marketing
by Armstrong, Gary | Kotler, Philip.
Edition: 5Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).
19.
New opportunities in changing agriculture : proceedings of the 7th alumni conference held on March 17 and March 18, 1972
by Sreenivas Rao, S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ahmedabad Indian Institute of Management 1973Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .16 SRE/NE] (1).
20.
Maxi marketing : the new direction in advertising : promption and marketing strategy
by Collis, Thomas S L | Rapp, Stan.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAP/MA] (1).
21.
Wall street journal on marketing
by Bill Abrams | Ronald Alsop.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RON/WA] (1).
22.
Marketing management
by Meera Singh | Singh, H K.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi APH Publishing Corporation 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SIN/MA] (1).
23.
Effective communication and advertising for financial institutions
by Burns, Thomas J.
Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 BUN/EF] (1).
24.
Marketing communication : on integral appoach
by Smith, P R.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).
25.
Advertising marketing and sales management
by Sanjeev, Sinha.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Swastik Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SAN/AD] (1).
26.
A B C of export marketing
by Sampangi, M.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sterling Publishers Pvt. Ltd 1983Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 .6 SAM/AB] (1).
27.
Social marketing
by Jho, S M.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 `JHA/SO] (1).
28.
Advertising
by Daniel, Yadin | Frank, Jefkins.
Edition: 4thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 FRA/AD] (1).
29.
MArketting management : planning implimentation and control.the Indian context
by NAmakumari, S | RAmaswamy, V S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Macmillan Press Ltd 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAM/MA] (1).
30.
Modern Marketing Management: Principles and Techniques
by Jain, J.N | Singh, P.P.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Regal 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAI/MO] (1).
31.
Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
by Olson, Jerry C | Reynolds, Thomas J.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Lawrence Erlbaum Associates 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 REY/UN] (1).
32.
Product and Brand Management
by Mathur, U C.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 MAT/PR] (1).
33.
Research methodology
by Chetan agarwal | vijay sharma.
Edition: 1Material type: Book Publisher: Newdelhi Research methodology in management 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 001.42 AGA/RE] (1).
34.
Principles of marketing
by Kotler, Philip | Armstrong, Gary | Agnihorti, Prafulla.
Edition: 17Material type: Book Publisher: Chennai Pearson India Education Services 2018Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 KOT/PR] (1).
35.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
36.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
37.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
38.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
39.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
40.
New horizons in marketing
by Karstein, H.
Publisher: Bombay, Thacker & co.ltd. ; 1968Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 KAR] (1).
41.
Handbook of advertising management
by Barton, Roger.
Publisher: Newyork, Mc GRaw- Hill Book Company Inc ; 1970Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.102 BAR] (1).
42.
Economic of marketing
by Douglas, Edna.
Publisher: London, Harper & Row publishers ; 1975Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 380.1 DOU] (1).
43.
Advertising: its role inmodern marketing
by Barban, Arnold M | Dunn, Watson S.
Edition: 4 Publisher: Illinois, Dryden press ; 1978Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.1 DUN] (1).
44.
Principles and Practice of Marketing in India
by Joshi, R.L | Mamoria, C.B.
Publisher: Allahabad, Kitab Mahal ; 1996Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 MAM] (5).
45.
Marketing management : analysis, planning, aqnd control
by Kotler P | [Author] .
Edition: 4th Ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).
46.
Marketing management : analysis, planning, aqnd control
by Kotler P | [Author] .
Edition: 4th Ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).
47.
Marketing management : analysis, planning, aqnd control
by Kotler P | [Author] .
Edition: 4th Ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).
48.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
49.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
50.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 MAM/PR] (1).