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1. Marketing management : analysing ,planning and control

by Phophalia,A K | Basotiq,G R | Sarita Sharma.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kanishka publishers Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PHO/MA] (1).

2. Marketing Communications

by Icfai.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Icfai Center for Management Research 2004Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ICF/MA] (1).

3. Marketing Communications : Work Book

by Icfai.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Icfai University 2004Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ICF/MA] (1).

4. Advertising & Marketing in Rural india

by TEJ,K. Bhatia.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 TEJ/AD] (1).

5. Integrated marketing communication and brand equity

by Kirandeep Kaur | Ruby.

Edition: 2, rev.Material type: book Book Publisher: Ludhiyana Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 KIR/IN] (1).

6. Advertising management

by Singh, S D.

Edition: 1Material type: book Book Publisher: New Delhi Anmol publications pvt ltd 2012Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SIN/AD] (1).

7. Promotion management

by Chunawalla, SA.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3126 CHU/PR] (1).

8. Marketting managment : Strategies and programs

by Guittinan, Joseph P | Paul Gordon W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GUI/MA] (1).

9. Consumer research : postcard form the edge

by Brown, Stephen | Turley, Darach.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.834 BRO/CO] (1).

10. Competingfor clients in the 90's a dynamic guide to marketing promoting and building a professional services practive

by marcus, Bruce W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MAR/CO] (1).

11. Marketing management in Indian perspective

by Jha, S M | Sing, L P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/MA] (1).

12. Maximating : the new direction in advertising , promotion and marketing strategy

by Collins, Thomas C | Rapp, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York A Plume Book 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RAP/MA] (1).

13. Marketing management ( integrated managerial approach under current market driven and competitive global marketin)

by Sherlekar, S A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SHE/MA] (1).

14. Modern marketing management

by Davar, Rustom S | Daver, Sohrab R.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Universal Book Stall 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAV/MO] (2).

15. Advertisment management : concept and cases

by Manendra, Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 MAN/AD] (1).

16. Marketing and sales management

by Balan, K R | Rayudu, C S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sterling Publishers Pvt. Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BAL/MA] (1).

17. Hotel and food service marketing : management approach

by Buttle, Francis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ELBS 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .383 BUT/HO] (1).

18. Principles of marketing

by Armstrong, Gary | Kotler, Philip.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).

19. New opportunities in changing agriculture : proceedings of the 7th alumni conference held on March 17 and March 18, 1972

by Sreenivas Rao, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1973Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .16 SRE/NE] (1).

20. Maxi marketing : the new direction in advertising : promption and marketing strategy

by Collis, Thomas S L | Rapp, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAP/MA] (1).

21. Wall street journal on marketing

by Bill Abrams | Ronald Alsop.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Universal Book Stall 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RON/WA] (1).

22. Marketing management

by Meera Singh | Singh, H K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi APH Publishing Corporation 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SIN/MA] (1).

23. Effective communication and advertising for financial institutions

by Burns, Thomas J.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 BUN/EF] (1).

24. Marketing communication : on integral appoach

by Smith, P R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).

25. Advertising marketing and sales management

by Sanjeev, Sinha.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Swastik Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SAN/AD] (1).

26. A B C of export marketing

by Sampangi, M.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sterling Publishers Pvt. Ltd 1983Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 .6 SAM/AB] (1).

27. Social marketing

by Jho, S M.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 `JHA/SO] (1).

28. Advertising

by Daniel, Yadin | Frank, Jefkins.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 FRA/AD] (1).

29. MArketting management : planning implimentation and control.the Indian context

by NAmakumari, S | RAmaswamy, V S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Press Ltd 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAM/MA] (1).

30. Modern Marketing Management: Principles and Techniques

by Jain, J.N | Singh, P.P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Regal 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAI/MO] (1).

31. Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy

by Olson, Jerry C | Reynolds, Thomas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Lawrence Erlbaum Associates 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 REY/UN] (1).

32. Product and Brand Management

by Mathur, U C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Excel 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 MAT/PR] (1).

33. Research methodology

by Chetan agarwal | vijay sharma.

Edition: 1Material type: book Book Publisher: Newdelhi Research methodology in management 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 001.42 AGA/RE] (1).

34. Principles of marketing

by Kotler, Philip | Armstrong, Gary | Agnihorti, Prafulla.

Edition: 17Material type: book Book Publisher: Chennai Pearson India Education Services 2018Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 KOT/PR] (1).

35. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

36. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

37. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

38. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

39. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

40. New horizons in marketing

by Karstein, H.

Publisher: Bombay, Thacker & co.ltd. ; 1968Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 KAR] (1).

41. Handbook of advertising management

by Barton, Roger.

Publisher: Newyork, Mc GRaw- Hill Book Company Inc ; 1970Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.102 BAR] (1).

42. Economic of marketing

by Douglas, Edna.

Publisher: London, Harper & Row publishers ; 1975Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 380.1 DOU] (1).

43. Advertising: its role inmodern marketing

by Barban, Arnold M | Dunn, Watson S.

Edition: 4 Publisher: Illinois, Dryden press ; 1978Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.1 DUN] (1).

44. Principles and Practice of Marketing in India

by Joshi, R.L | Mamoria, C.B.

Publisher: Allahabad, Kitab Mahal ; 1996Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 MAM] (5).

45. Marketing management : analysis, planning, aqnd control

by Kotler P | [Author].

Edition: 4th Ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).

46. Marketing management : analysis, planning, aqnd control

by Kotler P | [Author].

Edition: 4th Ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).

47. Marketing management : analysis, planning, aqnd control

by Kotler P | [Author].

Edition: 4th Ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).

48. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

49. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).

50. Principles and practice of marketing in India

by Joshi R L | Mamoria C B | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 MAM/PR] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/