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1. International retailing text and reading

by Gupta,S.L | Arun,Mital.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: newdelhi Exel book 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.87 GUP/IN] (1).

2. Marketing management: a decision-making approach

by Pingali Venugopal.

Material type: book Book Publisher: Los Angeless Sage publications 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PIN/MA] (1).

3. Marketing for hospitality and tourism

by Kotler, Philip | Bowen, John T | Makens, James C.

Edition: 6Material type: book Book Publisher: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).

4. Services marketing

by Rama Mohana Rao, K.

Edition: 2Material type: book Book Publisher: New Delhi Pearson India Education 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAM/SE] (1).

5. Marketing management: an indian perspective

by Vijay Prakash Anand.

Edition: 2, rev.Material type: book Book Publisher: New Delhi Biztantra 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 VIJ/MA] (1).

6. Marketing management

by Rajan Saxena.

Edition: 5Material type: book Book Publisher: New Delhi McGraw Hill Education(India)Private Limited 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAJ/MA] (1).

7. International marketing

by Czinkota, Michael R | Ronkainen, Ilkka A | Zvobgo, Glibert.

Edition: 8Material type: book Book Publisher: Brendan George 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 381 CZI/IN] (1).

8. Rural marketing

by Pradeep Kashyap.

Edition: 3Material type: book Book Publisher: Delhi Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 PRA/RU] (3).

9. Marketing management: fundamentals and practices

by Kapur, S K.

Material type: book Book Publisher: New Delhi Oxford & IBH Publishing 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 KAP/MA] (1).

10. Social marketing:influencing behaviours for good

by Kotler, Philip | Lee, Nancy R.

Edition: 3Material type: book Book Publisher: Newdelhi Sage publications pvt ltd 2008Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/SO] (1).

11. New product development : its marketing, research and management

by Masacrenhas, Oswald A J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 MAS/NE] (3).

12. Marketing management

by Amar, Jyoti | Nachhattan Singh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Gennext Publication 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4 AMA/MA] (1).

13. Marketing

by Nair Sanjith, R | Rajan, Nair N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sultan Chand And Sons 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAJ/MA] (1).

14. Marketing management : analysis, planing, implementation and control

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KOT/MA] (2).

15. International marketing management

by Mishra, M N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MIS/IN] (1).

16. Marketing

by Rajan Nair, N | Sanjith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sultan Chand And Sons 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 RAJ/MA] (1).

17. Principles of marketing

by Amstrong, Gray | Kotter philip.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).

18. Principles of marketing

by Armstrong, Gary | Kotler, Philp.

Edition: 8Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).

19. Introduction to Marketing

by Palmer, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Oxford 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 PAL/IN] (1).

20. Foundations of marketing

by Jobber, David | Fahy, John.

Edition: 2Material type: book Book Publisher: Newdelhi Mcgraw hill education 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 JOB/FO] (1).

21. Rural marketing

by Pradeep Kashyap | Sheth, Jagadish N.

Edition: 2, ed.Material type: book Book Publisher: Delhi Pearson education 2013Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 PRA/RU] (1).

22. Marketing management: A global perspective Indian context

by Namakumari, VS | Ramaswamy, VS.

Publisher: Delhi, Macmillan ; 2009Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 RAM/MA] (2).

Kerala Agricultural University Central Library
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Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
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