1.
Vipananavum Vipulanavum : marketing and promotion
by Azhraf,K M M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Thiruvananthapuram State institute of languages Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 AZH/VI] (1).
2.
Complete idiot`s guide to starting your own business
by Paulson,E D | layton ,marcia.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice -Hall of India Pvt.Ltd 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658 PAU/CO] (1).
3.
Great Sales Book
by Collis,Jack.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New delhi B.Jain Publishers 2007Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.85 COL/GR] (1).
4.
New Sales Manager Challenges for the 21st Century
by Vieira,Walter.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2007Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 VIE/NE] (1).
5.
Veterinary Practice Management: A Practical Guide
by Shilcock,Maggie | Stutchfield,Georgina.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Saunders, Elsevier 2008Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 636 SHI/VE] (1).
6.
Marketing for hospitality and tourism
by Kotler, Philip | Bowen, John T | Makens, James C.
Edition: 6Material type: Publisher: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).
7.
CRM handbook: a business guide to customer relationship management
by Dyche, Jill.
Material type: Publisher: Noida Pearson India Education Services Pvt. Ltd 2002Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 DYC/CR] (1).
8.
High mountains of Portugal
by Martel, Yann.
Material type: Publisher: Great Britain Canongate Books Limited 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 823 MAR/HI] (1).
9.
Fundamentals of management
by Ramesh Sharma.
Material type: Publisher: Jaipur ABD Publishers 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658 RAM/FU] (1).
10.
Marketing management
by Winer, Russ | Ravi Dhar.
Edition: 4Material type: Publisher: New Delhi Pearson 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 WIN/MA] (1).
11.
Promotion management
by Chunawalla, SA.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3126 CHU/PR] (1).
12.
Service breakthroughs : Changing the rule of the game
by Heskett, James L | Sasser, Earl W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .812 HES/SE] (1).
13.
Mannual on cooperative retail operation system
by National cooperative, Consumers Federation.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi National Cooperative Consumer Federation 1977Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334.5 NAT/MA] (1).
14.
Ready made business letter
by Agarwal, B S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jeet Publications Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.752 AGA/RE] (1).
15.
Executives guide to effective letters and reports
by Parr, William M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Parker publishing co Inc 1984Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.75 PAR/EX] (1).
16.
Marketing management
by Amar, Jyoti | Nachhattan Singh.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Gennext Publication 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4 AMA/MA] (1).
17.
Sales management and sales promotion
by Mathew, M J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur R B S A Publishers 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 MAT/SA] (1).
18.
Sales management
by Cundiff, Edward W | Still, Richard R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 STI/SA] (1).
19.
Sales management : concepts, practices and cases
by Johnson, Eugyne M | Kurtz, David L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Book Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 JOH/SA] (1).
20.
Tomorrow's global executive
by Ferguson Henry.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 FER/TO] (1).
21.
Sales promotion and advertising management
by Mishra, M N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 MIS/SA] (1).
22.
Ten rop sales techniques for small firms : make more money by increasing sales
by Johnson, Neil.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.82 JOH/TE] (1).
23.
Marketing models
by Arvind, Korba.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Ludhiana Kalyani Publishers 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 ARV/MA] (2).
24.
Advertising attractions
by Arvind Korba.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kalyani Publishers 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 ARV/AD] (2).
25.
Text book of insurance
by Inderjit singh kanwal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kalyani Publishers 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 368 IND/TE] (1).
26.
Advertising and promotion challenge vaguely right or precisely wrong
by Lodish, Leonard M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Oxford University Press 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 LOD/AD] (1).
27.
Essential of advertising
by Chandan, J S | Jagjit Singh | Malhan, PN.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHA/ES] (1).
28.
Advertising
by Winter, Willis L | Wright, John S | Zeigler, Sherilyn K.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 WRI/AD] (1).
29.
Sucessful sales management : how to make you team the best
by Stewart, Grant.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Universities Press 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 STE/SU] (1).
30.
Business management
by Reyazuddin.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Serials Publications 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 REY/BU] (1).
31.
Maximating : the new direction in advertising , promotion and marketing strategy
by Collins, Thomas C | Rapp, Stan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York A Plume Book 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RAP/MA] (1).
32.
ABC`s of selling
by Futrell, Charles.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinoir Richard D Irwin Inc 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 FUT/AB] (1).
33.
Essentials of advertising
by Chandan, J S | Jugit, Singh | Malhan, PN.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHA/ES] (2).
34.
World class selling : the science of selling : the complete selling process
by Chitwood, Roy E.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jaico Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 CHI/WO] (2).
35.
Fundamentals of marketing
by Futrell, Charles | Stanton william J.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 STA/FU] (1).
36.
Marketing handbook V.2 : marketing management
by Bobrow, Edwin E | Bobrow, Mark.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Homewood Dow Jones-Irwin 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 BOB/MA] (2).
37.
Business communication : theory and application
by Lesikar, Raymond | Pettit, John D.
Edition: 6Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New delhi Richard 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.7 LES/BU] (1).
38.
Inside marketing : a selection of readings from business week
by Futrell, Charles.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 FUT/IN] (1).
39.
Basic marketing : a managerial approach
by Meearthy, Jerome | Perreault, William D.
Edition: 9Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MCC/BA] (1).
40.
Modern marketing management
by Davar, Rustom S | Daver, Sohrab R.
Edition: 7Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAV/MO] (2).
41.
Marketing concepts and strategies
by Badekar, S J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford University Press 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 BAD/MA] (1).
42.
Selling principles and practices
by Beach, Frank H | Russell, Fredric A.
Edition: 12Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Book Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .85 RUS/SE] (1).
43.
Management of a sales force
by Spiro, Rosanna | Stanton, William J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston Irwin Mc Graw -Hill 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 STA/MA] (1).
44.
Pratical sales forecasting
by Davis, E J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Mc Graw-Hill book Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .818 DAV/PR] (1).
45.
Principles and practice of marketing
by Frain, John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Wheeler Publishing 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 FRA/PR] (2).
46.
Marketing research
by Beri, G C.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw-Hill Publishing Company Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 BER/MA] (1).
47.
Advertising and promption : an integrated marketing communications perspective
by Alan, D'Souza | Belch, Michael A | Kruti, Shah.
Edition: Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 KRU/AD] (2).
48.
Principles of marketing
by Armstrong, Gary | Kotler, Philip.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).
49.
Fundamentals of marketing
by Etzel, Michael J | Stanton, William J.
Edition: 10Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 STA/FU] (1).
50.
Fundamentals of marketing
by Futrell, Charles | Staton, William J.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 STA/FU] (1).
