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1. Consumer behaviour

by Schiffman,Leon G | Kanuk,Leslie Lazar.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice -Hall of India Pvt.Ltd 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8342 SCH/CO] (1). Damaged (1).

2. How to be a super salesman

by LInkletter,Art.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas publishing house Availability: No items available Damaged (1).

3. How to increase sales and put yourself across by telephone

by Ling,Mona.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas publishing house 1978Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.82 LIN/HO] (1).

4. Strategies into the 1990s : the master plan guide to profitable sales and markeing development

by Shaw,John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London W H Allen and Co Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 SHA/ST] (1).

5. Marketing management

by Kotler,Kotler | Abraham Joshy | keller,kevin Lane | Kevin Lane Keller | Mithileshwar Jha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt Ltd 2007Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).

6. Vilpana vitharana management

by Nair,N G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thiruvanathapuram State institute of languages 2003Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 NAI/VI] (1).

7. Agribusiness and finance management

by Verma, Praveen Kumar | Banafar K N S.

Material type: book Book Publisher: Delhi Jayay publishing house 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 VER/AG] (1).

8. Export marketing strategies of coffee in India and Ethiopia

by Shiferaw Mitiku Tebeka | Ushadevi K N (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of rural marketing management, College of co-operation banking and management 2015Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 SHI/EX] (1).
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9. Marketing management: a decision-making approach

by Pingali Venugopal.

Material type: book Book Publisher: Los Angeless Sage publications 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PIN/MA] (1).

10. Marketing of processed fruit and vegetables

by Monalisa Choudhury | Nayan Barua.

Material type: book Book Publisher: New Delhi Daya publishing house a division of astral international 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 MON/MA] (1).

11. Farmer and consumer behaviour towards organic vegetables

by Divya Vijayan | K N Ushadevi (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of rural marketing management, College of cooperation, banking and management 2015Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 DIV/FA] (1).

12. Marketing Management

by Czinkota, Michael R | Kotabe, Masaaki.

Material type: book Book Publisher: New Delhi Cengage Learning 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.87 CZI/MA] (1).

13. Insurance law and practice

by Tyagi, C L | Madhu Tyagi.

Edition: 2Material type: book Book Publisher: New Delhi Atlantic Publishers and Distributors 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 346.086 TYA/IN] (1).

14. SBI and its associate banks clerk recruitment exam

by Karman Kaur Bright.

Edition: 13, rev.Material type: book Book Publisher: New Delhi Pritam singh Bright 2016Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 001.2 KAR/SB] (1). Checked out (1).

15. Marketing management: an Indian perspective

by Agarwal, P K.

Edition: 10Material type: book Book Publisher: Meerut Pragati Prakashan 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 AGA/MA] (1).

16. Marketing management

by Rajan Saxena.

Edition: 5Material type: book Book Publisher: New Delhi McGraw Hill Education(India)Private Limited 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAJ/MA] (1).

17. Manufacturing organization and management

by Amrine, Harold T | Ritchey, John A | Moodie, Colin L | Kmec, Joseph F.

Edition: 6Material type: book Book Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.5 AMR/MA] (1).

18. Marketing management

by Kotler, Philip | Keller, Kelvin Lane.

Edition: 15Material type: book Book Publisher: Noida Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (6).

19. Indian agriculture & agri-business management

by Smita S. Diwase.

Edition: 2Material type: book Book Publisher: Jodhpur Scientific Publishers (India) 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 630 SMI/IN] (1).

20. SWOC analysis of women food processing enterprises in Palakkad district

by Zita V Bosco | Ushadevi K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation Banking and Management 2018Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 ZIT/SW] (1).

21. Crop management economics

by Rae, Allan N.

Material type: book Book Publisher: London Crosby Lockwood Staples 1977Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.93 RAE/CR] (2). Items available for reference: KAU Central Library, Thrissur [Call number: 658.93 RAE/CR] (1).

22. Treatise on co-operative management

by Nakiran, S.

Edition: 1Material type: book Book Publisher: Coimbatore Rainbow Publications 1981Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 334 NAK/TR] (1).

23. Dynamics of consumer behaviour towards selected value added coconut products in Kerala

by Sachu Zachariah John | Ushadevi, K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management College of Co-operation, Banking and Management 2018Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 SAC/DY] (1).

24. Innovations in Agri-Business Management Karnam Lokanadhan

by K Mani | Karnam Lokanadhan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New India publishing agency ; 2009Availability: Items available for loan: College of Forestry, Vellanikkara [Call number: 630.068 KAR/AG] (1).

25. Management : theory and practice

by Cole, G A.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London DP Publications Ltd 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 COL/MA] (1).

26. Functional management for the cooperatives

by Sah, A K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Coimbatore Rainbow Publications 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .068 SAH/FU] (4).

27. Marketing and consumer behaviour

by Ragbhir Singh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep Publication 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 RAG/MA] (1).

28. quality circles : concept, rationale, and methodology

by Jacob Mankidy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .834 JAC/QU] (1).

29. Consumer research : postcard form the edge

by Brown, Stephen | Turley, Darach.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.834 BRO/CO] (1).

30. Trade fair management and exhibit marketing

by Popli, R S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep Publication 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.84 POP/TR] (1).

31. Maximarketing : the new direction in promotion, advertising, and marketing strategy

by Collins, Thomas L | Rapp, Stan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Nrew York Mc Graw-Hill Book Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 RAP/MA] (1).

32. Corporate management

by Navin chandrajoshi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi National Publishing House 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.114 NAV/CO] (1).

33. Consumer behaviour

by Hoyer, Wayne D | Maclnnis, Deborah J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai All India Publishers and Distributors 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 HOY/CO] (1).

34. Ratio analysis for managment in new perspective management ratios

by Omprkash.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 OMP/RA] (1).

35. Marketing strategies

by Ramanuj Majumdar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Allied Publishers Pvt. Ltd 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 RAM/MA] (1).

36. Value engineering in project management

by Krishnan P | Saxena, K R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.404 KRI/VA] (1).

37. Compelte book of product publicity

by Barhydt, James D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Amacom, 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.2 BAR/CO] (1).

38. Competingfor clients in the 90's a dynamic guide to marketing promoting and building a professional services practive

by marcus, Bruce W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MAR/CO] (1).

39. Ten rop sales techniques for small firms : make more money by increasing sales

by Johnson, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.82 JOH/TE] (1).

40. Art and science of business management V. 7 : marketing

by Timpe, A Dale.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Jaico Publishing House 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.11 TIM/AR. 7] (1).

41. Marketing management : analysis, planning, implementation and control

by Kotter, Philip.

Edition: 8Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (2).

42. Management of small scale industries

by Vivek, Deloankar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Commonwealth Publishers 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 VIV/MA] (2).

43. Entrepreneurship development

by Bhanushali, S G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.04 BHA/EN] (1).

44. Marketing

by Nair Sanjith, R | Rajan, Nair N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sultan Chand And Sons 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAJ/MA] (1).

45. Entrepreneurship development: an interdisciplinary approach

by Bhanushali, S G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .42 BHA/EN] (1).

46. Competitive positioning : the key to market success

by Hooley, Graham J | Saunders, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice -Hall International 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 HOO/CO] (1).

47. Business of marketing

by Rajan Varadarajan, P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Jaico Publishing house 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/BV] (1).

48. Smart things to know about customers

by Jay, Ros.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: U K Capstone Publishing Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .812 JAY/SM] (1).

49. Market driven strategy process for creating value

by Day, George S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAY/MA] (1).

50. Competence in managing operations

by Cartwright, Royer | collins, Michael | Green, George.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Beacon Books 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CAR/CO] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/