1.
Vipananavum Vipulanavum : marketing and promotion
by Azhraf,K M M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Thiruvananthapuram State institute of languages Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 AZH/VI] (1).
2.
Marketing management
by Winer, Russ | Ravi Dhar.
Edition: 4Material type: Publisher: New Delhi Pearson 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 WIN/MA] (1).
3.
Ten rop sales techniques for small firms : make more money by increasing sales
by Johnson, Neil.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.82 JOH/TE] (1).
4.
Advertising and promotion challenge vaguely right or precisely wrong
by Lodish, Leonard M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Oxford University Press 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 LOD/AD] (1).
5.
Essential of advertising
by Chandan, J S | Jagjit Singh | Malhan, PN.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHA/ES] (1).
6.
Advertising
by Winter, Willis L | Wright, John S | Zeigler, Sherilyn K.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 WRI/AD] (1).
7.
Maximating : the new direction in advertising , promotion and marketing strategy
by Collins, Thomas C | Rapp, Stan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York A Plume Book 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RAP/MA] (1).
8.
ABC`s of selling
by Futrell, Charles.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Illinoir Richard D Irwin Inc 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 FUT/AB] (1).
9.
World class selling : the science of selling : the complete selling process
by Chitwood, Roy E.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jaico Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 CHI/WO] (2).
10.
Basic marketing : a managerial approach
by Meearthy, Jerome | Perreault, William D.
Edition: 9Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MCC/BA] (1).
11.
Advertising and promption : an integrated marketing communications perspective
by Alan, D'Souza | Belch, Michael A | Kruti, Shah.
Edition: Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 KRU/AD] (2).
12.
Principles of marketing
by Armstrong, Gary | Kotler, Philip.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).
13.
Fundamentals of marketing
by Etzel, Michael J | Stanton, William J.
Edition: 10Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 STA/FU] (1).
14.
Fundamentals of marketing
by Futrell, Charles | Staton, William J.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 STA/FU] (1).
15.
Maxi marketing : the new direction in advertising : promption and marketing strategy
by Collis, Thomas S L | Rapp, Stan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAP/MA] (1).
16.
Marketing communication : on integral appoach
by Smith, P R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).
17.
Advertising marketing and sales management
by Sanjeev, Sinha.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Swastik Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SAN/AD] (1).
18.
Ultimate Marketing Plan:Find your Hook,Communicate your Message,Make your Mark
by Kennedy, Dan S.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Massachusetts Adams Business 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KEN/UL] (1).
19.
Advertising and Sales Promotion
by Kazmi, S H H | Satish, Batra K.
Edition: 3rdMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 KAZ/AD] (1).
20.
Sales and distribution management: text and cases an Indian perspectives
by Gupta S L.
Material type: Publisher: New Delhi Excel Books 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 GUP/SA] (1).
21.
Market orientation in the hotel and catering industry
by Kotas, Richard.
Publisher: London, Surrey university press ; 1975Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658. 809 642 KOT] (1).
22.
New horizons in marketing
by Karstein, H.
Publisher: Bombay, Thacker & co.ltd. ; 1968Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 KAR] (1).
23.
Principles and practices of marketing in india
by mamoria C B, Joshi R L.
Publisher: Allahabad, Kitab Mahal ; 1975Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 MAM] (1).
24.
Marketing Management
by Keller Kevin | Kotler, Philip.
Edition: 12 Publisher: New Delhi, Prentice- Hall of India ; 2006Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 KOT] (1).
25.
Marketing management : analysis, planning, aqnd control
by Kotler P | [Author] .
Edition: 4th Ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).
26.
Marketing management : analysis, planning, aqnd control
by Kotler P | [Author] .
Edition: 4th Ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).
27.
Marketing management : analysis, planning, aqnd control
by Kotler P | [Author] .
Edition: 4th Ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Prentice-hall of India Pvt Ltd ; 1981Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 KOT/MA] (1).
