PG Thesis

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Subject: search.filters.subject.Management orientation

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    Study on the impact of national demonstration programme on paddy cultivation in Trichur District
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 1981) Kamarudeen, M; Tampi, A M
    The investigation was undertaken in Trichur district, Kerala, to study the impact of National Demonstration Programme in paddy cultivation among the farmers neighbouring to the demonstration plots. The objective of the investigation were to study. 1. The level of knowledge of farmers neighbouring to the demonstration plots on the selected practices of paddy demonstrated under the programme. 2. The attitude of farmers neighbouring to the demonstration plots towards the selected practices of paddy demonstrated under the programme. 3. The extent of adoption of the selected demonstrated practices of paddy by the farmers neighbouring to the demostration plots. 4. The relatinship between the characteristics of farmers and level of knowledge , attitude and extent of adoption. The study revealed that the neighbour farmers were superior to the control farmers in respect of their level of knowledge on the demonstrated cultivation practices of paddy. Out of the eleven independent variables selected , education, social participation, contact with extensionagencies, information source utilisation, scientific orientation , risk preference and management orientation had positive and significant relationship with level of knowledge.
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    Analysis of dimensions of entrepreneurial behaviour of members of coconut producer companies
    (Department of Agricultural Extension, College of Horticulture, Vellanikkara, 2019) Vivek, S; Jose Joseph
    Producer companies are legal establishments formed by primary producers, viz. farmers, milk producers, fishermen, weavers, rural artisans, craftsmen. The concept of producer companies was introduced in India in 2002 by incorporating a new part IX A in to the companies’ act 1956 based on the recommendations of an expert committee led by Y. K Alag. Kerala accounts for major share in area and production of coconut in the country. Coconut Development Board (CDB) has a launched a scheme for mobilizing coconut farmers in to a three tier system of primary producer societies, federation of primary coconut producer societies and coconut producer companies. In this background a study on “Analysis of dimensions of entrepreneurial behaviour of members of coconut producer companies” was carried out to analyse the dimensions of entrepreneurial behaviour of members of coconut producer companies, factors influencing their entrepreneurial behaviour and the constraints faced by the members of coconut producer companies. The study was carried out in two companies which belong to Palakkad and Kannur districts. Palakkad Coconut Producer Company Ltd. (PCPCL) and Tejaswini Coconut Producer Company Ltd. (TCPCL) which are the first two coconut producer companies in Kerala and accredited as A plus category by CDB were selected for the study. A total of 120 respondents from the two companies were selected in equal proportion randomly. Analysis of the socio economic characteristics of members of the two selected coconut producer companies revealed that majority of the respondents belonged to middle age group category of 36-50 years. 40.00 per cent of the respondents in both the companies had high school level of education. 68.33 per cent of the respondents from PCPCL and 56.67 per cent of the respondents from TCPCL were engaged in farming. Around 55.00 per cent of the members of PCPCL had low level of annual income whereas, 60.00 per cent of the respondents from TCPCL had medium level of annual income. Members of both the companies had medium level of social participation, economic motivation, level of aspiration, extension orientation, attitude towards self-employment and mass media contact. 56.67 per cent of the members of PCPCL and 58.33 per cent of the members of TCPCL were more self-reliant. Members of both the companies had medium level of knowledge about value added products. Among the dimensions of entrepreneurial behaviour, members of both the coconut producer companies had medium level of innovativeness, achievement motivation, risk taking ability, profit orientation, entrepreneurial orientation and management orientation. Further it was also observed that leadership ability of members of both the companies were low. Among the listed 9 dimensions, composite index for market perception was ranked the highest (93.27). This indicated that the members gave much importance to the current market trend, marketing channel and market information. The overall entrepreneurial behavior of the respondents was found to be medium. Study on factors affecting entrepreneurial behavior of members of PCPCL and TCPCL showed that only economic motivation had a positive relationship with entrepreneurial behavior of the members. For PCPCL risk taking ability, decision making ability, market perception and management orientation were the important dimensions contributing to entrepreneurial behaviour. In the case of TCPCL achievement motivation, risk taking ability and management orientation were the important dimensions. Insufficient subsidy amount (financial constraint), low price for produce in the market (marketing constraint), high cost of inputs (production and labour constraint), lack of information about recommendations (information problem), multiple duties (personal constraint) were the major problems perceived by the members of PCPCL. In the case of TCPCL, the major constraints faced by the members were difficulty in securing working capital (financial constraint), low price for produce in the market (marketing constraint), high cost of inputs (production and labour constraint), lack of information about recommendations (information problem) and multiple duties (personal constraint). Strong branding of products, support from Government for financial investment and working capital, periodic management training for members of coconut producer companies and strengthening the three tier system of coconut producer co-operatives are some of the strategic options developed from the study.
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    Multi- dimensional analysis of self - employment among farm women
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 1996) Priya Varma, H; Kishore Kumar, N
    The present study entitled “ A Multi-dimensional Analysis of Self-employment among Farm Women” was done with the following major objectives. 1. To analyse the attitude of farm women towards self-employment in agriculture and allied fields. 2. To study the personal socio-psychological factors that would influence the attitude of farm women towards self-employment in agriculture and also their entrepreneurial behaviour. 3. To analyse the preferences of farm women regarding the various self-employment avenues in agriculture. 4. To analyse the training needs of farm women in the various avenues. 5. To suggest a suitable training strategy for farm women. 6. To identify the constraints faced by farm women in doing self-employment in agriculture. The study was conducted in Neyyattinkara Taluk of Thiruvananthapuram District. Using a 2 stage randam sampling procedure, a total of 120 farm women were selected from four panchayats. Personal interview was conducted with the help of well structured and pre-tested interview schedule to collect data from the respondents. The collected data were analysed using suitable statistical procedures. The results thus obtained were as follows Majority of the respondents were found to be having high educational status, small size of holdings, low farming experience, low annual income, low social contact, high massmedia contact and high information source utilisation. A favourable attitude towards self –employment in agriculture was recorded for majority of respondents. Their entrepreneurial behaviour was also high. Other attributes which are necessary for entrepreneurship like self-confidence, innovativeness, economic motivation, management orientation, participation in implementing decisions and risk orientation were also high. Two thirds of the respondents were having low knowledge level. Age, farming experience and economic motivation showed negative correlation with attitude. Regarding preferences of farm women for the various self-employment avenues, vegetable production was the most preferred one followed by poultry and mushroom cultivation. Training needs were analysed for the major areas by computing the weighted mean training need score. In vegetable production, preparation of insecticide and fungicide solution had the high score. Majority of the farm women preferred peripatetic type of training, medium duration of training and the summer season for training. The most preferred venue was farm/residence of progressive farmers and the methodology chosen was demonstration. Lack of sufficient financial assistance was identified as the most important constraint by majority of the farm women.