PG Thesis

Permanent URI for this collectionhttp://localhost:4000/handle/123456789/2

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Subject: search.filters.subject.Market orientation

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Now showing 1 - 6 of 6
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    Gender analysis of vegetable growers in the homesteads of Kollam district
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 2018) Vani Chandran; Bindu Podikunju
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    Technology needs and risks assessment of specialised homegardens
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 2018) Sreelakshmi, C; Allan Thomas
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    Entrepreneurial behaviour of lease land vegetable growers in Thiruvananthapuram district
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 2018) Navitha Raj; Seema, B
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    Adoption of technology for cultivation of Banana var. Nendran in Trichur district
    (Department of Agricultural Extension, College of Horticulture, Vellanikkara, 1989) Anitha Vijayan; Ramachandran Nair, K P
    It is commonly' observed that there is wide gap between the technology generated in Research Station and its actual use by the clientele. It is with this view in mind that the present study was undertaken to identify the gap in the adoption of technology in Banana Nendran cultivated in Trichur District. The relationship between personal, situational,psychological and i communication characteristics of Banana Nendran growers and their adoption was also studied. The constraints in the adoption process were also finally analysed. The study was conducted in Trichur District. The sample was 150 farmers selected randomly from the six wards of the two Panchayats selected for the study. Data was . collected using an interview schedule and suitable statistical techniques were employed in the analysis of the data. It was revealed from the study that the technological gapwith respect to 25.33 per cent of the respondents was low, 51.33 per cent of respondents was medium and 23.33 per cent of the respondents high. The study revealed that information source utilisation, innovation proneness and extension contact contribute significantly to the adoption of fertilizers in Banana var. Nendran. In the case of adoption of desuckering practice it was found that' information source utilisation, economic motivation and market orientation were significant in predicting the adoption of desuckering. Information source utilisation, extension contact, market orientation and farm size were found to contribute significantly to the adoption of mulching in Banana var. Nendran. It was revealed from the study that independent variables contributing significantly to the adoption of plant protection measures were information source utilisation, extension contact and market orientation. The important constraints perceived by the farmers were inadequacy of capital, high labour charge, low price for output, high prop cost, high cost of plant protection chemicals and fertlizers, inadequate market facilities, non-availability of equipment for plant protection, poor transport facilities, lack of knowledge about technology and uneconomic holding size. The results point out vividly to the prime need for strengthening the extension education efforts of the field functionaries to reduce the technological gap with respect to the cultivation of Banana Nendran variety in the District.
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    Techno socio- economic characterisation of specialised homegardens : a dominance - diversity approach
    (Department of agricultural extension, College of agriculture, Vellayani, 2013) Rahul Krishnan; Allan Thomas
    This study entitled ‘Techno socio-economic characterization of specialized homegardens: a dominance-diversity approach’ was conducted at Palakkad, Thrissur, and Ernakulam districts covering 30 homegardens with 10 each from each district. It examines the structural configuration and its functional dynamics, delineates the technology gaps cum dimensions of technologies as perceived by farmers, investigates the cost-benefit analysis and cultural importance, evaluates selected aspects of women's participation in homegarden activities and constraints experienced by the specialized homegarden farmers. In this study Specialized homegardens are operationally defined as a special type of sustainable agricultural production system practised around the home with or without extended garden, with homegarden primary structure supplemented with specialized components like sericulture, apiculture, aquaculture, etc. making way for the homegardens to be categorized as subsistence with subsidiary commercial interest and/or made for a particular purpose to the extent that it becomes visibly different from the general types of the traditional types of homegarden farming system. The structural configuration and functional dynamics were identified using the measure of dominance, measure of Shannon and Wiener diversity index and the extent of horizontal and vertical integration in the specialized homegardens. 5-7 major crop dominance was observed and eighty per cent of the specialized homegardens had more than four tier horizontal diversification and ‘two’ levels of vertical diversification for economically dominant crop and around ‘three’ levels for specialized components. The economics of specialized homegardens revealed no significance between the benefit-cost ratios of the different specialized components, which suggests that the benefit is independent of the type of specialization. Also, more than 70 per cent of the respondents felt that middlemen were useful and essential in the marketing of homegarden produce but majority did not prefer middlemen in marketing of produce from specialized components. Technology gap assessment as perceived by the respondents using a Chi- square test revealed that, the distribution had the same technology needs (χ2= 0.598). Ten dimensions were felt important by all categories of respondents and an additional six dimensions perceived by the farmers were found to fall out of the ambit of extension and scientific community which was yet to be bridged. It was found that there were significant differences in the role of women in specialized homegarden activities. The foremost constraint identified was low price of the homegarden produce which was on par with the constraint ‘surplus produces but insufficient for marketing’. To conclude, primarily a system with dominance has been developed which is again derived from diversity index and extent of horizontal versus vertical diversification which will help in enumerating the commodity and non commodity nature of crops and hence enable better planning of homegardens for increased profit without depleting the biodiversity of specialized homegardens. Techno socio-economic dimensions of specialized homegardens were prioritized wherein 10 dimensions were felt important by all categories of respondents and six dimensions felt important by the farmers were not perceived to be important either by the Scientists or Agricultural Officers that needs to be addressed. Strategies like cluster marketing, group marketing and pooled marketing should be planned and implemented to overcome the constraints of the low price of produce and surplus insufficient for marketing to make this important production a durable and sustainable system.