1. KAUTIR (Kerala Agricultural University Theses Information and Retrieval)

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Subject: search.filters.subject.Buyer behaviour

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    Buyer behaviour towards green mythri peoples bazar, Athani
    (College of Co-operation Banking and Management, Vellanikkara, 2017) Krishnaraj, N S; Ushadevi, K N
    Green Mythri peoples bazar (GMPB) is the flagship project of the Peringandoor service co- operative bank. It’s the first of its kind in the district. GMPB is inaugurated on 2nd October 2013 by the then co-operative minister. Its functioning solely based on the principle of social commitment to deliver quality products at cheaper prices to the buyers within the functioning area of the bank. The study entitled “Buyer behaviour towards Green Mythri peoples bazar, Athani” made an attempt to analyze the buying behaviour of consumers towards Green Mythri peoples bazar. The present study was taken with the following objectives  To analyse the purchasing pattern of selected buyers of Green Mythri peoples bazar  To identify the determinants of buyer’s purchase decisions towards Green Mythri peoples bazar.  To examine the buyer’s attitude and satisfaction towards Green Mythri peoples bazar The study was conducted among 100 randomly selected respondents drawn from the Green Mythri peoples bazar (GMPB), situated at Athani. Products from five product categories were selected viz. food and beverages, personal care products, vegetables, bakery items and toiletries. The study was based on both primary and secondary data and collected from the sample respondents through personal interview method by administering a pre-structured schedule Analysis was done with the help of statistical tools like percentages, indices and rank order scales. Preferential ranking method was employed to rank the factors influencing purchase and product features. Attitude index and satisfaction index were constructed to assess the attitude and satisfaction of sample consumers.
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    Enquiry into the buyer behaviour towards selected types and brands of fertilisers
    (College of Co-operation and Banking, Mannuthy, 1990) Anil Kumar, V P; Mathew, P C
    The study of enquiry into buyer behaviour towards types and brands of fertilisers analysed attitudes, awareness, consciousness loyalty and promotional effectiveness. The primary data collected from Palghat District covered three segments viz. marginal, small and medium and large. Likert technique, awareness and consciousness index, Kendall's coefficient, percentages were used. Farmers’ opinions were converged for statements relating to brands of fertilisers. It was found less for types of fertilisers. Opinions were significant for mixed complex and straight fertilisers. Prominent levels of awareness were aware, very much aware and just aware levels. Awareness was maximum for three and two number of brands. Brand A and B were most aware brands for all segments. The brand A of mixed complex and straight fertilisers was placed in very much conscious and most conscious levels. The consciousness was poor for other brands. The attributes like manufacturer, ingredient and price have led table with respect to all segments and all brands. Consciousness was more for brand A and less in other cases and brand A was the one most of farmers bought. Farmers of all brands, on an average, showed constant nature of purchase. The trend of brand A and B showed that B often increased its share in consumer purchase. The important reasons for partial switching over to chemical fertilisers are yield increasing agents, non availability of organic manures and input in scientific cultivation. Along with radio, neighbours, farmers, printed media, were the first source of information about fertilisers. Besides continuous availability and nearness, credit availability, timely availability and accessibility to the dealer were important reasons for selection of purchase for cooperatives. For private traders, reasons were availability of product, relationship with vendor and accessibility to dealer which were found same for all segments in above given cases.