Comparative study of marketing strategies of co-operative, public and private sector units in handloom industry in Kerala
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Date
1989
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Publisher
College of co-operation and Banking, Mannuthy
Abstract
A comparative study of Marketing Strategies of Co-operative, Public and Private Sector units in Handloom Industry in Kerala' is aimed at assessing the effectiveness and relative merits and demerits of various marketing strategies followed by Hantex, Hanveev and private sector firms and price spread of selected fabric under different marketing channels.
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Keywords
Promotion, Market demand, Market segment, Consumer behaviour
Citation
CoH T-243 (170164)