Consumer attitude towards value added products of Kerala state cashew development corporation
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Date
2017
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College of Co-operation, Banking and Management, Vellanikkara
Abstract
In this context the present study entitled “Consumer Attitude Towards Value Added
Products of Kerala State Cashew Development Corporation” has done with the objectives:
To know the consumer’s attitude and retailers’ perception towards value added products of
KSCDC.
The study was conducted in four different locations of Kollam district during the
months of August and September 2017. For the analysis of above objectives, primary data
were collected through structured questionnaires for retailers and consumers of the product
from selected research area.
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Keywords
Kerala state Cashew Development Corporation(KSCDC), Cashew, Consumer attitude, Cashew industry, Value added products, Cashew