Employee satisfaction in retail sector: a case study of elite supermarket, Kerala

Abstract

Employee satisfaction is the employee’s judgement, of how well his job as hole is satisfying his various needs. Employee satisfaction depends on the performance of work and emotional aspects of individual’s experience towards the job. If an individual is not satisfied with the working condition, office atmosphere, having no cordial relation with fellow employees as well as with management, lack of promotional avenue etc. There can be job dissatisfaction among employees. For employees work is not merely a tool for financial benefit, but an idol for worship. Satisfaction is act of satisfying or the state of being satisfied, fulfilment of desire, demand or needs. Job satisfaction is the mental experience that the employees derive after completing their work as per their own expectations. Porter and steers (1973) conceptualized job satisfaction as the sum total of individual’s expectation on the job. The more the individual expectations are met on the job it improves the level of satisfaction. Satisfaction describes how content is an individual with his or her job. There are varieties of factors including level of pay and benefit perceived fairness of the promotion system, quality of working condition, leadership and job itself. The study is attempted on the employee satisfaction of Elite supermarket, Kerala. The objectives are the following 1) To examine the level of employee satisfaction and area of dissatisfaction in Elite Supermarket. 2) To identify major factors determining the satisfaction. Design of the study given in the first chapters clearly reveals the evidence of employee satisfaction in the success of an organization. The second chapter which deals with the theoretical frame work for studying employee satisfaction using the Herzberg two factor theory and Locke’s value discrepancy theory. The third chapter deals with review of related literature. The fourth chapter deals with the industry profile, Kerala. The fifth chapter deals with company profile of Elite supermarket, Kerala. The sixth chapter is an attempt to analyze employee satisfaction and it is 87 analysed to find out major areas of dissatisfaction, which will adversely affect the organization as a whole.