Buyer behaviour towards green mythri peoples bazar, Athani

Abstract

Green Mythri peoples bazar (GMPB) is the flagship project of the Peringandoor service co- operative bank. It’s the first of its kind in the district. GMPB is inaugurated on 2nd October 2013 by the then co-operative minister. Its functioning solely based on the principle of social commitment to deliver quality products at cheaper prices to the buyers within the functioning area of the bank. The study entitled “Buyer behaviour towards Green Mythri peoples bazar, Athani” made an attempt to analyze the buying behaviour of consumers towards Green Mythri peoples bazar. The present study was taken with the following objectives  To analyse the purchasing pattern of selected buyers of Green Mythri peoples bazar  To identify the determinants of buyer’s purchase decisions towards Green Mythri peoples bazar.  To examine the buyer’s attitude and satisfaction towards Green Mythri peoples bazar The study was conducted among 100 randomly selected respondents drawn from the Green Mythri peoples bazar (GMPB), situated at Athani. Products from five product categories were selected viz. food and beverages, personal care products, vegetables, bakery items and toiletries. The study was based on both primary and secondary data and collected from the sample respondents through personal interview method by administering a pre-structured schedule Analysis was done with the help of statistical tools like percentages, indices and rank order scales. Preferential ranking method was employed to rank the factors influencing purchase and product features. Attitude index and satisfaction index were constructed to assess the attitude and satisfaction of sample consumers.