Effect of marketing mix on the consumer buying behaviour of Milma ice cream
| dc.contributor.advisor | Ani S Das | |
| dc.contributor.author | Ajithkrishna, C K | |
| dc.date.accessioned | 2026-01-01T05:27:49Z | |
| dc.date.issued | 2021-10-27 | |
| dc.identifier.citation | 175506 | |
| dc.identifier.uri | http://192.168.5.107:4000/handle/123456789/15102 | |
| dc.language.iso | en | |
| dc.publisher | College of Co-operation, Banking & Management, Vellanikkara | |
| dc.subject | Co-operation | |
| dc.subject | Banking & Management | |
| dc.subject | Milma ice cream | |
| dc.subject | marketing | |
| dc.title | Effect of marketing mix on the consumer buying behaviour of Milma ice cream | |
| dc.type | Thesis |