Study on the factors related to the communication effectiveness of village level extension personnel
No Thumbnail Available
Files
Date
1983
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Agricultural Extension, College of Agriculture, Vellayani
Abstract
With a view to identifying the factors related to the communication effectiveness of Village Level Extension Personnel (Agricultural Demonstrators), a research study was conducted in Trivandrum District of Kerala State. It was also aimed at measuring the communication effectiveness of Village Level Extension Personnel and identifying the problems faced by them in making their communication effective. The study revealed that as much as 16.67 percent of the Village Level Extension Personnel (Agricultural Demonstrators) were low 66.66 percent were medium and 16.67 percent were high in their communication effectiveness.
Description
Keywords
Communication process, Job satisfaction, Communication behaviour, Communication effectiveness, Scientific agriculture, Scientific orientation, Information seeking behaviour
Citation
TH-362