Consumer - based brand equity - a case study of Double Horse rice and rice products

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dc.contributor.advisorGiggin, T
dc.contributor.authorRamnesh, P R
dc.date.accessioned2020-02-18T06:26:33Z
dc.date.available2020-02-18T06:26:33Z
dc.date.issued2017
dc.identifier.sici174141en_US
dc.identifier.urihttp://hdl.handle.net/123456789/7163
dc.language.isoenen_US
dc.publisherCollege of Co-operation Banking and Management, Vellanikkaraen_US
dc.subjectBrand equityen_US
dc.subjectDouble Horseen_US
dc.subjectManjilasen_US
dc.subjectConsumer perceptionen_US
dc.subjectmarketing mixen_US
dc.subjectMBE(Multi dimensional Brand equity)en_US
dc.subjectGlobalizationen_US
dc.subjectRice
dc.titleConsumer - based brand equity - a case study of Double Horse rice and rice productsen_US
dc.typeThesisen_US

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