Career orientation and competencies of KAU agricultural graduate students :an exploratory analysis
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Date
2026
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Department of Agricultural Extension Education, College of Agricultural,Vellayani
Abstract
Agricultural education today stands at the crossroads of tradition and
transformation, demanding that graduates possess not only technical proficiency but
also the adaptability and self-awareness to navigate a changing professional landscape.
In this context, the study titled “Career Orientations and Competencies of KAU
Agricultural Graduate Students: An Exploratory Analysis” was undertaken to explore
how academic progression, gender, and stakeholder perspectives shape the career
orientations, competencies, readiness, and personality profiles of agricultural students
within Kerala Agricultural University (KAU).
The investigation covered four constituent colleges-Vellayani, Vellanikkara,
Padannakkad, and Ambalavayal and employed an ex post facto, exploratory design. A
total of 160 respondents participated, including 120 students (Undergraduate,
Postgraduate, and Doctoral) and 40 stakeholders (faculty and employers). The study
treated Age, gender, category, parents’ occupation, geographical context, interpersonal
relationship, professionalism, communication skills, critical thinking, leadership skills,
teamwork as independent variables, while career orientations, career competencies,
career readiness, personality traits, and career expectations were dependent constructs.
Standardized instruments such as the Career Orientation Placement and Evaluation
Survey, Career Ability Placement Survey, FAO Agricultural Competency Framework,
NACE Career Readiness Competency Scale, and the Big Five Personality Inventory
(OCEAN) were used. Data were analysed using descriptive statistics, ANOVA, post-
hoc LSD tests, correlation, regression, Cohen’s d, and hierarchical cluster analysis.
Results revealed that career orientation increased significantly with academic
level, with PhD boys scoring highest in Achievement orientation (Mean = 3.59; p =
0.002), Prestige orientation (Mean = 3.56; p = 0.003), and Theoretical orientation (Mean
= 3.60; p = 0.004), while PG girls led in Practical orientation (Mean = 3.57; p = 0.022).
In addition, Interpersonal orientation was also found to be high among PhD boys (Mean
= 3.56; p =0.030) and PG girls (Mean = 3.47; p = 0.030). Cluster analysis identified six
distinct orientation profiles, showing a transition from exploratory and security-oriented226
mindsets at the undergraduate level to achievement and leadership-driven orientations
among doctoral students.
In terms of career competencies, PG boys (Mean = 3.29) and PhD girls (Mean =
3.23) exhibited the highest proficiency. Regression analysis (R² = 0.84) demonstrated
that Communication Skills (β = 0.341) and Technical Skills (β = 0.278) were the
strongest predictors of overall competency. Significant gender-based differences
(Cohen’s d = 0.60–0.87) indicated that PG girls excelled in technical skills,
communication, and result focus, whereas PhD boys outperformed in technical, career
management and interpersonal domains. Correlation analysis revealed strong positive
linkages among key competencies particularly between Communication and Leadership
(r = 0.72) and Cognitive and Technical Skills (r = 0.68) confirming that professional
abilities evolve as an integrated system rather than as isolated traits.
Career readiness improved with education (Mean: UG Boys = 2.81 to PhD Boys
= 3.28). The results revealed significant differences across academic levels in Career
and Self-Development (F = 3.42; p = 0.01), Professionalism (F = 3.09; p = 0.01),
Communication (F = 3.34; p = 0.01), Equity and inclusion (F = 2.96; p = 0.02),
Teamwork (F = 2.66; p = 0.03), Leadership (F = 2.58; p = 0.03) and Technology
(F=3.38; p=0.01). However, Critical thinking did not show a statistically significant
difference across academic levels (F = 1.95; p = 0.09).
The OCEAN personality analysis revealed that Openness was most prominent
among undergraduates (61.1%), reflecting intellectual curiosity; Agreeableness peaked
among PhD girls (68.4%), signifying empathy and collaboration; and
Conscientiousness showed a significant upward trend (p = 0.02*), reaching its highest
levels among PG and PhD girls (3.68– 3.70), indicating maturity and discipline.
Meanwhile, Extraversion showed a moderate rise and Neuroticism declined with
academic level, suggesting growing emotional stability and confidence.227
Stakeholders expressed optimism regarding job market potential (M = 6.01;
83.4%) but voiced concerns over work–life balance (M = 3.35; 39.1%).
Stakeholders rated communication (M = 2.90), digital skills (M = 2.72), and
entrepreneurship (M = 2.58) as the most essential competencies for employability.
Future studies should focus on longitudinal tracking of graduates to assess how career
orientations and competencies evolve over time, along with evaluating the impact of
institutional interventions such as mentorship, internships, and experiential learning.
Greater emphasis should be placed on curriculum reorientation and co-development
with industry, integrating competency-based, and sustainability-focused modules that
enhance employability and leadership potential. Establishing structured career
counselling units, strengthening public–private collaborations, embedding digital and
entrepreneurial skill training, and aligning curriculum outcomes with regional skill
demands and national agricultural policies will ensure that agricultural graduates remain
adaptive, innovative, and industry-ready.
The study concludes that KAU students possess substantial career motivation,
balanced personalities, and growing readiness, yet require targeted interventions in
digital proficiency, experiential learning, and structured mentoring. Integrating
emotional, social, and cognitive learning through competency-based curricula will not
only enhance employability but also nurture reflective, future-ready professionals
capable of leading India’s agricultural transformation.
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Keywords
Agricultural Extension Education
Citation
176870