Extent of adoption of messages by contact farmers in T & V systems
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Date
1987
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Department of Agricultural Extension, College of Agriculture, Vellayani
Abstract
A research study was conducted in Neyyatinkara Nedumangadu and Attingal subdivision of Trivandrum district of Kerala to study the following 1. To identify the messages on improved agricultural practices on major crops communicated to the contact farmers by the T & V system 2. To assess the extent of adoption of the messages communicated during the season 3. To study the personal, psychological and economic characters of contact farmers with their extent of adoption 4. To delinate the constraints experienced by the contact farmers in the adoption of the messages
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Keywords
Adoption behaviour, Social participation, Economic motivation, Information source utilization