1.
Marketing management : analysis, planning, implementation and control
by Kotler,Philip.
Edition: 9Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice -Hall of India Pvt.Ltd 1999Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).
2.
Essence of competitive strategy
by Faulkner,David | Bowman,Cliff.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice -Hall of India Pvt.Ltd 1997Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.4012 FAU/ES] (1).
3.
Complete idiot`s guide to great customer service
by Karr,Ron | Blohowiak,Don.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Pvt.Ltd. 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 KAR/CO] (1).
4.
Customer relationship management in indian banking industry
by | Uppal,R. K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi New Century Publications 2008Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 UPP/CU] (1).
5.
CRM In Services Sector : Practical Approach
by | Garikaparthi,Madhavi.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.46 MAD/CR] (1).
6.
Strategic Customer Planning; How to Develop and Implement A Strategic Account Plan
by Melkman,Alan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: NewDelhi Viva Books 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 657 MEL/ST] (1).
7.
Relationship marketing
by Godson, Mark.
Material type: Publisher: new delhi Oxford 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 MAR/RE] (2).
8.
Customer relationship management:concept and cases
by Alok kumar ,Rai.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: new delhi PHI learning private limited 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 ALO/CU] (1).
9.
Seven power strategies for building customer loyalty
by Paul.R,Timm.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: San francisco Amacom 2001Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.4012 PAU/SE] (1).
10.
Market-based management
by Best,Roger J.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Newdelhi PHI Learning Pvt.Ltd. 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.87 BES/MA] (1).
11.
Bank marketing
by Hari,Shankar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: India Aadi publications 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 346.082 HAR/BA] (1).
12.
Delivering Satisfaction and Service Quality : A customer-Based Approach for Libraries
by Hernon,Peter | Whitman,John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Indiana Publishing House 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 025.5 HER/DE] (1).
13.
Managing tourism and hospitality services: theory and international applications
by Moscardo, Gianna | Prideaux, B | Laws, Eric.
Material type: Publisher: UK CAB International 2006Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 647.94] (1).
14.
Strategic marketing text and cases: the Indian perspective
by Shajahan, S.
Material type: Publisher: New Delhi Viva Books 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.401 2 SHA/ST] (1).
15.
Banking and insurance
by Jagroop Singh.
Material type: Publisher: New Delhi Kalyani Publishers 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 346.08 JAG/BA] (1).
16.
Customer relationship management : concepts and technologies
by Buttle, Francis | Maklan, Stan.
Edition: 3Material type: Publisher: London Routledge 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 BUT/CU] (1).
17.
Principles and systems of banking
by Popli, G S | Anuradha Jain.
Material type: Publisher: New Delhi PHI Learning Private Limited 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 POP/PR] (1).
18.
Marketing management
by Priyanka.
Material type: Publisher: New Delhi Atlantic Publishers and Distributors (P) Ltd. 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PRI/MA] (1).
19.
Product design and development
by Ulrich, Karl T | Eppinger, Steven D.
Edition: 5Material type: Publisher: New Delhi McGraw hill education (India) pvt Ltd 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.575 2 ULR/PR] (1).
20.
Marketing analytics: data-driven techniques with microsoft excel
by Winston, Wayne L.
Material type: Publisher: Hoboken John Wiley & sons 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 WIN/MA] (1).
21.
Total quality management
by Suganthi, L | Anand A Samuel.
Material type: Publisher: Delhi PHI learning Pvt.Ltd. 2004Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.401 3 SUG/TO] (1).
22.
Managing marketing: an applied approach
by Capon, Noel | Shekhar Singh, Siddharth.
Material type: Publisher: New Delhi Wiley India Pvt Ltd 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 CAP/MA] (1).
23.
Banking operations and procedure
by Fazal Ahmed.
Material type: Publisher: New Delhi Horizon Press 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.17 FAZ/BA] (1).
24.
CRM handbook: a business guide to customer relationship management
by Dyche, Jill.
Material type: Publisher: Noida Pearson India Education Services Pvt. Ltd 2002Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 DYC/CR] (1).
25.
Total quality management
by Besterfield, Dale H | Besterfield-Michna, Carol | Besterfield, Glen H | Besterfield-Sacre, Mary | Hemant Urdhwareshe | Rashmi Urdhwareshe.
Material type: Publisher: Delhi Pearson 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.401 3 BES/TO] (1).
26.
Know your banking-I: basics of banking
Material type: Publisher: Mumbai Indian Institute of Banking and Finance 2015; New Delhi Indian Institute of Banking and Finance 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 IND/BA] (3).
27.
Non banking financial companies
Material type: Publisher: New Delhi Taxmann Publications 2017; Mumbai Indian Institute of Banking and Finance 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332 IND/NO] (3).
28.
Customer service and banking codes and standards
Edition: 2Material type: Publisher: New Delhi Taxmann Publications 2017; Mumbai Indian Institute of Banking & Finance 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.175 IND/CU] (1).
29.
Inclusive growth: thro' business correspondent
Material type: Publisher: New Delhi Taxmann Publications 2009; Mumbai Indian Institute of Banking and Finance 2008Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.9 IND/IN] (1).
30.
Handbook on debt recovery
Edition: 2Material type: Publisher: Mumbai Indian Institute of Banking and Finance 2017; New Delhi Taxmann Publications (P.) Ltd. 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 346 IND/HA] (1).
31.
Anti-money laundering and know your customer
Edition: 2Material type: Publisher: Delhi Macmillan publishers India Pvt. Ltd. Indian Institute of Banking and Finance 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 IND/AN] (1).
32.
Co-operative banking: principles, laws and practices
Material type: Publisher: Delhi Macmillan Publishers India 2017; Mumbai Indian Institute of Banking and Finance 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 334.2 IND/CO] (1).
33.
Banking: an introduction
Material type: Publisher: Mumbai Indian Institute of Banking and Finance 2015; New Delhi Taxmann Publications 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 IND/BA] (1).
34.
Marketing research: an integrated approach
by Wilson, Alan | Collecting quantitative data | Designing questionaire | Sampling methods.
Edition: 3Material type: Publisher: New Delhi Dorling Kindersley 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 WIL/MA] (1).
35.
Marketing management
by Winer, Russ | Ravi Dhar.
Edition: 4Material type: Publisher: New Delhi Pearson 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 WIN/MA] (1).
36.
Marketing management: Indian cases
by Prachi Gupta | Ashita Aggarwal | Hufrish Majra | Isaac Jacob | Varsha Jain | Radha Krishna, G | Ritu Narang | Shanthi Venkatesh | Suresh Paul A | Susobhan Goswami eds.
Material type: Publisher: Noida Pearson India Education Services Pvt. Ltd, 2018Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PRA/MA] (3).
37.
Marketing management : Indian context * global perspective
by Ramaswamy, V S | Namakumari, S.
Edition: 6Material type: Publisher: New Delhi Sage Publications 2018Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAM/MA] (1).
38.
Tilt: Shifting your strategy from products to customers
by Niraj Dawar.
Material type: Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 NIR/TI] (1).
39.
Customer satsfaction in commercal banks-A case study of south ndian bank ltd.
by Sachu R | E Vinaikumar.
Material type: Publisher: 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: P-733 SAC/CU] (1).
40.
Managing customer relationships:A strategic frame work
by Peppers, Don | Rogers, Martha.
Edition: 2ndMaterial type: Publisher: London John Wiley and Sons 2011Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 PEP/MA] (1).
41.
Quality planning and analysis : from product development through use
by Gryna, Frank M | Juran, J M.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.503 JUR/QU] (3).
42.
Service breakthroughs : Changing the rule of the game
by Heskett, James L | Sasser, Earl W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .812 HES/SE] (1).
43.
Satisfying internal customers first
by Chang, Richard Y | Kelly, Keith P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Wheeler Publishing 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 CHA/SA] (1).
44.
Services management : An intergrated approach
by Dierdonck, Roland Van | Looy, Bart van.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Pitman Publishing Ltd 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 LOO/SE] (1).
45.
Managing aquality system using BS/EN/ISO 9000
by Ashton, David | Jackson Peter.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan page Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.562 JAC/MA] (1).
46.
Sampoorna Banking : Objective question Bank
by Gupta, A K | SIngh, S P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Meerut A.S Prakashan 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.1 SIN/SA] (1).
47.
Tompeters reinventing work : the professional service from 50
by Peters, Tom.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Alfred A Knopf Inc 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 PET/TO] (1).
48.
Smart things to know about customers
by Jay, Ros.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: U K Capstone Publishing Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .812 JAY/SM] (1).
49.
Marketing nuggests : conceptual dimessions in marketing
by RameshKumar, S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas Publishing House Pvt .Ltd 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAM/MA] (2).
50.
Banking law and practice : with reference to India
by Raman, BS.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mangalore United publishers 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 346.082 RAM/BA] (1).
