1. KAUTIR (Kerala Agricultural University Theses Information and Retrieval)

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Subject: search.filters.subject.Communication behaviour

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    Study on the role perception and the role performance of the convenors of group farming committees of rice cultivation
    (Department of Agricultural Extension, College of Horticulture, Vellanikkara, 1993) Jayasree Menon; Ranjan S Karippai
    The study on role performance of the convenors of Group Farming Committee was carried out using 150 respondents selected from Trichur and Palghat districts . The opinions of respondents towards the programme were collected by personally interviewing them Analysis of the data thus collected by personally interviewing them Analysis of the data thus collected indicated that the cosmopoliteness and training need were the most important independent variables positively influencing role perception . Training received by the convenors exerted a negative effect on the perception of their roles as convenors. Communication behaviour came first followed by knowledge and training need among the independent variables influencing role performance, constraints in implementing the programme exerted maximum indirect effect on other independent variables. It was also found that role perception was strongly correlated with role performance.
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    Study of the communication behaviour of agricultural extension personnel
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 1978) Pandyaraj, S; Thiagarajan Nair, G
    This study of the communication behaviour of Agricultural Extension personnel was designed to measure the communication behaviour of Junior Agricultural Officers as well as the factors associated with them. This study was conducted in Trivandrum and Quilon districts which were selected by using lot method of random sampling. (1) It was evident that majority (69 per cent ) of the Junior Agricultural Officers were having "medium level of communication behaviour. (2) They were receiving farm information mostly from Agricultural guide/diary and usedpersonal talks very often for communicating with farmers.
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    Study on the factors related to the communication effectiveness of village level extension personnel
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 1983) Jose Joseph; Menon, A G G
    With a view to identifying the factors related to the communication effectiveness of Village Level Extension Personnel (Agricultural Demonstrators), a research study was conducted in Trivandrum District of Kerala State. It was also aimed at measuring the communication effectiveness of Village Level Extension Personnel and identifying the problems faced by them in making their communication effective. The study revealed that as much as 16.67 percent of the Village Level Extension Personnel (Agricultural Demonstrators) were low 66.66 percent were medium and 16.67 percent were high in their communication effectiveness.
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    Communication behaviour of tribal farmers - a system analysis
    (Department of Agricultural Extension, College of Agriculture, Vellayani, 1986) Subramoniam, K; Balakrishna Pillai, G
    The research was conducted in Nedumangad taluk of Trivandrum District to study the communication behaviour of tribal farmers Data were collected from 110 'Kanikkars. from six villages of the taluk based on the method of probability proportionate to size. Farmers were interviewed individually, using the schedule developed for the purpose. Group discussions and participant observations were also made use of for the investigation The study revealed the following; Majority of the tribal farmers had only low level of communication behaviour. The information input of tribal farmers was relatively high. They received information from mass media such as the radio and newspaper and personal localite sources -such as neighbours and relatives. Majority of the farmers communicated information to other farmers of the settlement while personal talk during home visit. Feed back to the mass media was nil. Feed back-to cosmopolite sources was relatively less, while that to personal localite sources was comparatively high. Highest feed back was about the information regarding the sanction of subsidies etc. ’Neighbours and relatives' were the most important sources of information to the tribal farmers followed by radio and newspaper. Tribal leader and Tribal Extension Worker were the next' sources in the order of preference. Age was found to be negatively correlated with communication behaviour. Education, . innovation proneness, attitude towards block extension agency, social participation, information seeking behaviour and cosmopoliteness were positively associated with communication behaviour, whereas fatalism had no correlation. Step wise regression analysis revealed that information seeking behaviour, attitude towards Block extension agency, education and social participation explained 83.00 per cent variation in communication behaviour, while all the independent variables together contributed only to 84.22 per cent of change in communication behaviour. Information seeking behaviour emerged as the most important variable in predicting the communication behaviour by contributing to 74.00 per cent of the variation
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    Interpersonal communication behaviour of members of group farming committees in the adoption of rice production technology
    (Department of Agricultural Extension, College of Horticulture, Vellanikkara, 1994) Vipinkumar, V P; Rajan S Karippai
    A study on the interpersonal communication behaviour efficiency (IPCBE) of the members of rice Group Farming Committee was carried out using 240 respondents selected from the four highest paddy growing districts of Kerala state, namely Palakkad, Thrissur, Ernakulam and Alappuzha. The data were collected with the help of a pretested structured interview schedule by personally interviewing the respondents selected from four highest paddy growing blocks of the above districts. The analysis of the data revealed that, out of fifteen selected personal and socio – psychological characteristics (independent variables) twelve variables were positively and significantly related with IPCBE namely education, socio – economic status, extension orientation, scientific orientation, mass media participation, social participation, cosmopoliteness, knowledge, attitude towards Group Farming, attitude towards other farmers, information source use pattern and farmsize. Of these maximum variation on the dependent variable was caused by four characteristics namely attitude towards other farmers, socio - economic status, extension orientation and attitude towards Group Farming. For measuring the dependent variable IPCBE an index was developed by identifying nine sub – dimensions namely communication skill, competence, empathy, authenticity, interpersonal trust, consistency, positiveness, reciprocity and rationality. The analysis of data revealed that all these dimensions were positively and significantly related with IPCBE, but the maximum variation on IPCBE was caused by mainly four sub – dimensions namely communication skill, empathy, competence and interpersonal trust. The perceived group cohesiveness of the committee members as influenced by IPCBE also was measured and found a positive and significant influence of IPCBE on it. The extent of information flow for adoption of rice production technology through interpersonal means also was measured by listing down the eight critical operations of Group Farming and found that the maximum extent of information flow took place with regard to ‘plant protection’ and the least extent with regard to ‘seed treatment’.
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    Communication behaviour of noncontact farmers under training and visit system of agricultural extension in Kerala
    (Department of Agricultural Extension, College of Agriculture, Pilicode, 1985) Sherief, A K; Menon, A G G
    A research study was conducted in Trivandrum, Quilon and Allappey districts of Kerala, India to study the following: 1. The communication behavior of noncontact farmers including their pattern of information-input, processing, output and feedback; 2. The personal, socio-psychological and economic characteristics of noncontact farmers; 3. The relationship between communication behavior of noncontact farmers and their personal, socio-psychological and economic characteristics; and 4. The predictive power of the selected personnel, socio-psychological and economic characteristics of noncontact farmers in explaining the variations in their communication behavior. One hundred and twenty noncontact farmers were selected for the study using a four stage random sampling procedure. The study illuminated that majority of the respondents received information on improved cultivation practices for paddy from ‘Other Farmers’ in their locality. ‘Contact Farmers’ served only as a secondary source of ag-information. Among mass media sources, ’Newspaper’ emerged as the most important information source, followed by ‘Farm broadcasts’. The study brought to light the increasing difficulty the noncontact farmers experienced in processing of information as the complexity and cost implication of the message increased. ‘Personal talk during casual meeting’ was the most often used method of interpersonal communication by the respondents and they communicated the information to ‘Other Farmers’ in their area more frequently. Similarly, most of the feedback was communicated to ‘Other Farmers’ and ‘Contact Farmers’ were involved in this process to a lesser extent. Majority of the respondents had low level of communication behavior. Out of the eight independent variables studied, six variables, viz., ‘awareness about T & V system’, ‘attitude towards contact farmer system’, ‘socio-economic status’, ‘extent of cosmopoliteness’, ‘level of aspiration’ and ‘work orientation’ were positively and significantly correlated with the communication behavior of the noncontact farmers. ‘Age’ was found to be negatively and significantly correlated and ‘farm size’ was the only independent which was not significantly correlated with the communication behavior of the noncontact farmers. The multiple regression analysis pointed out that ’awareness about T & V System’ had contributed significantly in the prediction of overall communication behavior, information-input and information output behavior of the noncontact farmers. ‘Age’ and ‘Work-orientation’ had significant predictive function in determining the information-processing and information-feedback behavior of the noncontact farmers under T & V System of Agricultural Extension in Kerala.