Study of differential adoption of improved farm practices in relation to reference group influence and community norms

Abstract

This research study, entitled "A study of differential adoption of improved farm practices in relation to reference group influence and community norms" was conducted during the period 1964-1965 in Khanjawala block in the Union Territory of Delhi. The objectives of the study have been: (1) To study adoption of farm practices as a function of reference group influence. (2) To find out the composition of reference groups which influence adoption behaviour. (3) To study the influence of community innovativeness norms on individual innovativeness. (4) To study the extent to which community innovativeness norms are related to other community characteristics. Three villages, out of the total of fifty six villages in Khanjawala block, representing three different types of community as social system norms, namely, modern, transitional and traditional were selected for the study. The respondents of the study constited of 222 farmers representing the total number of heads of farming families residing in these three villages.