1.
Essence of marketing research
by Chisnall,Peter M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice -Hall of India Pvt.Ltd 1996Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 CHI/ES] (1).
2.
Consumer psychology of tourism, hospitality and leisure
by Mazanec, Josef A | Crouch, Geoffrey I | Ritchie, J. R. Brent | Woodside, Arch G.
Material type: Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 338.4/791/0019] (1).
3.
Consumer psychology of tourism, hospitality and leisure
by Crouch, Geoffrey I | Perdue, Richard R | Timmermans, H. J. P | Uysal, Muzaffer.
Material type: Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 338.4/791/0019] (1).
4.
Marketing management: a decision-making approach
by Pingali Venugopal.
Material type: Publisher: Los Angeless Sage publications 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PIN/MA] (1).
5.
Marketing value metrics: a new metrics model to measure marketing effectiveness
by Mcdonald, Malcolm | Maklan, Stan | Mouncey, Peter.
Material type: Publisher: London Kogan page limited 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 MCD/MA] (1).
6.
Insect physiology and biochemistry
by Nation Sr., James L.
Edition: 3Material type: Publisher: New York CRC Press 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 571.86 NAT/IN] (1).
7.
Managing and marketing of financial services
by Indian institute of banking and finance.
Edition: 2Material type: Publisher: New Delhi Taxmann Publications (P.) Ltd. 2007Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.15 IND/MA] (1).
8.
Marketing analytics: data-driven techniques with microsoft excel
by Winston, Wayne L.
Material type: Publisher: Hoboken John Wiley & sons 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 WIN/MA] (1).
9.
Marketing management: fundamentals and practices
by Kapur, S K.
Material type: Publisher: New Delhi Oxford & IBH Publishing 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 KAP/MA] (1).
10.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
by Kim, Chan W | Mauborgane, Renee.
Material type: Publisher: Boston Harvard Business Review Press 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 KIM/BL] (1).
11.
Consumer behaviour
by Kanuk, Leslie Lazar | Schiffman, Leon G.
Edition: 9Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 SCH/CO] (2).
12.
Bank marketing : concepts and applications
by Saxena, K K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sky Lark Publication 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .1 SAX/BA] (1).
13.
Essence of services marketing
by Payne, Adrarian.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 PAY/ES] (1).
14.
Consumer behaviour
by Kanuk, Leslie Lazar | Schiffman, Leon G.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 SCH/CO] (1).
15.
Bank marketing : a guide to strategic planning
by Pitts, Robert E | Reidenbech, Eric R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .1 REI/BA] (1).
16.
Marketing
by Boone, Louis E | Kurtz, David L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth Dryden Press 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KUR/MA] (1).
17.
Principles of marketing
by Amstrong, Gray | Kotter philip.
Edition: 7Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).
18.
Marketing management
by Sontakki, C N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kalyani Publishers 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SON/MA] (1).
19.
Marketing today
by Rachman, David J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth Dryden Press 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAC/MA] (1).
20.
Marketing management : cases and concepts
by Bhandari, Labdhi | Dholakia, Nikhilesh | Jain, Abhinandan K | Khurana, Rukesh.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan India Limited 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DHO/MA] (1).
21.
Product management in India
by Ramanuj, Majumdar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 RAM/PR] (2).
22.
Consumer behaviour
by Kanuk, Leslie Lazar | Schiffman, Leon G.
Edition: 6Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 SCH/CO] (1).
23.
Product Management in India
by Ramanuj, Majumdar.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice hall of India Pvt. Ltd. 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 RAM/PR] (1).
24.
International Marketing
by Rakesh Mohan, Joshi.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford University Press 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAK/IN] (1).
25.
Planning for Power Advertising : A users manual for students and practitioners
by Anand Bhaskar, Halve.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 ANA/PL] (1).
26.
Fundamentals of Marketing
by Madhavilatha, K | Prabhakara Rao, J.V | Raju, M.S | Raju, M.S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Excel 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/FU] (1).
27.
Marketing,Sales and Customer Service
by Neil Russell Jones.
Edition: 2ndMaterial type: Publisher: New Delhi Ane Books Pvt Ltd 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 NEI/MA] (1).
28.
General entomology
by Mani, M S.
Edition: 2 Publisher: Delhi, Oxford & IBH publishing company ; 1963Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 595.7 MAN] (1).
29.
Principles and Practice of Marketing in India
by Joshi, R.L | Mamoria, C.B.
Publisher: Allahabad, Kitab Mahal ; 1996Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 MAM] (5).
30.
Insect physiology and biochemistry 3 ed.
by James L Nation.
Edition: 3Material type: Publisher: USA CRC Press Taylor and Francis Group 2016Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 595.7 JAM/IN] (1).
