1.
Parasyakala : Pralobhanathinte margam
by Perunna,N R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Perunna N R 1985Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 PER/PA] (1).
2.
Marketing management : analysing ,planning and control
by Phophalia,A K | Basotiq,G R | Sarita Sharma.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kanishka publishers Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PHO/MA] (1).
3.
Marketing Communications
by Icfai.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Center for Management Research 2004Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ICF/MA] (1).
4.
Marketing Communications : Work Book
by Icfai.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai University 2004Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.45 ICF/MA] (1).
5.
Corporate Branding: concepts and cases
by | Suresh,K.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8343 SUR/CO] (1).
6.
Case Studies on Advertising Strategies: Trends and Practices
by Doris Rajakumari,John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Books 2008Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 ICF/CA] (1).
7.
Advertising and Promotion; Communicating Brands
by Hackley,Chris.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 HAC/AD] (1).
8.
Advertising & Marketing in Rural india
by TEJ,K. Bhatia.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 TEJ/AD] (1).
9.
When ads work:new proof yhat advertising triggers sales
by John ,PHILIP Jones.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New delhi Prentice hall of india pvt ltd 2007Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 JOH/WH] (1).
10.
Advertising and brand building : Principles and case studies
by | Pongiannan,K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi New Century publications 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 PON/AD] (1).
11.
Television commercials and rural women as audience in India
by Ila,Patel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Anand IRMA 2006Availability: Items available for reference: KAU Central Library, Thrissur [Call number: IRMA WP.197] (1).
12.
Konjo = Fighting spirit /
by Goyal, Sandeep.
Material type: Publisher: Noida : Collins Business, 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 920 SAN/KO] (1).
13.
Health, nutrition and food demand
by Chern, Wen S | Rickertsen, Kyrre.
Material type: Publisher: UK CAB International 2003Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 363.8] (1).
14.
Advertising management
by Prakash, S | Sontakki, C N.
Edition: 4, rev.Material type: Publisher: New Delhi Kalyani Publishers 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 PRA/AD] (1).
15.
Integrated marketing communication and brand equity
by Kirandeep Kaur | Ruby.
Edition: 2, rev.Material type: Publisher: Ludhiyana Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 KIR/IN] (1).
16.
Advertising research
by Javed shaikh.
Edition: 1Material type: Publisher: Newdelhi Random publishers 2014Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 JAN/AD] (1).
17.
Advertising management
by Singh, S D.
Edition: 1Material type: Publisher: New Delhi Anmol publications pvt ltd 2012Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SIN/AD] (1).
18.
Greating a market
by International labour, Office.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Geneva International Labour Office 1984Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 INT/CR] (1).
19.
Promotion management
by Chunawalla, SA.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3126 CHU/PR] (1).
20.
Advertising and promotion management
by Percy, Larry | Rossiter, John R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 ROS/AD] (1).
21.
Consumer protection in India : Problem and prospects
by Farooq, Ahmad.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi APH Publishing Corporation 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 381.34 FAR/CO] (1).
22.
Marketting managment : Strategies and programs
by Guittinan, Joseph P | Paul Gordon W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GUI/MA] (1).
23.
Financial innovations
by Mathur, B L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur RBSA Publishers 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.1 MAT/FI] (1).
24.
Consumer research : postcard form the edge
by Brown, Stephen | Turley, Darach.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.834 BRO/CO] (1).
25.
Sales promotion and advertising management
by Mishra, M N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 MIS/SA] (1).
26.
Competingfor clients in the 90's a dynamic guide to marketing promoting and building a professional services practive
by marcus, Bruce W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MAR/CO] (1).
27.
Advertising attractions
by Arvind Korba.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kalyani Publishers 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 ARV/AD] (2).
28.
Marketing management in Indian perspective
by Jha, S M | Sing, L P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/MA] (1).
29.
Dartnell advertising manager's handbook
by Stansfield, Richard H.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi U B S publishers Dostributors Ltd 1982Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 STA/DA] (1).
30.
Foundations of advertising theory and practice
by Chunawala, S A | Sethlia, K C.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHU/FO] (1).
31.
Foundations of advertising theory and practical
by Chunawalla, S A | Sethia, K C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHU/FO] (1).
32.
Advertising management: Theory and Practice
by Agarwal, R C | Batra, Rajeev | Myers, John G.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Agra Lakshmi Narain Agarwal 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 AGA/AD] (1).
33.
Maximating : the new direction in advertising , promotion and marketing strategy
by Collins, Thomas C | Rapp, Stan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York A Plume Book 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RAP/MA] (1).
34.
Production and creativity in a advertising
by Evans, Robin B.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad Wheeler Publishing 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 EVA/PR] (1).
35.
Essentials of advertising
by Chandan, J S | Jugit, Singh | Malhan, PN.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 CHA/ES] (2).
36.
Marketing management ( integrated managerial approach under current market driven and competitive global marketin)
by Sherlekar, S A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SHE/MA] (1).
37.
Advertising for account handlers
by Linacre, Nigel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Huctchinson 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 LIN/AD] (1).
38.
Modern marketing management
by Davar, Rustom S | Daver, Sohrab R.
Edition: 7Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAV/MO] (2).
39.
Advertisment management : concept and cases
by Manendra, Mohan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 MAN/AD] (1).
40.
Advertising
by Wintor, Willis L | Wright, John S.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 WRI/AD] (1).
41.
Marketing and sales management
by Balan, K R | Rayudu, C S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sterling Publishers Pvt. Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BAL/MA] (1).
42.
Hotel and food service marketing : management approach
by Buttle, Francis.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London ELBS 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .383 BUT/HO] (1).
43.
Principles of marketing
by Armstrong, Gary | Kotler, Philip.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).
44.
New opportunities in changing agriculture : proceedings of the 7th alumni conference held on March 17 and March 18, 1972
by Sreenivas Rao, S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Ahmedabad Indian Institute of Management 1973Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .16 SRE/NE] (1).
45.
Advertising
by Winter, Willis L | Wright, John S | Zeigler, Sherilyn.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 WRI/AD] (1).
46.
Maxi marketing : the new direction in advertising : promption and marketing strategy
by Collis, Thomas S L | Rapp, Stan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAP/MA] (1).
47.
Advertising : theory and practice
by Chundwalla, S A | Kumar, K J | Sethia, K C | Subramanian, G V | Swetak, V G.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 CHU/AD] (1).
48.
Wall street journal on marketing
by Bill Abrams | Ronald Alsop.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RON/WA] (1).
49.
How to produce succcessful advertisiing
by Farbey, A D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 FAR/HO] (1).
50.
Marketing management
by Meera Singh | Singh, H K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi APH Publishing Corporation 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SIN/MA] (1).
