201.
Marketing of high-technology products and innovations
by Jakki Mohr | Sanjit Sengupta | Stanley Slater.
Edition: 3Material type: Publisher: South Asia Pearon new international edition 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 JAK/MA] (1).
202.
Customer-centric marketing: supporting sustainability in the digital age
by Richardson, Neil | James, Jon | Kelley, Neil.
Material type: Publisher: London Kogan Page Ltd. 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 RIC/CU] (1).
203.
Marketing for hospitality and tourism
by Kotler, Philip | Bowen, John T | Makens, James C.
Edition: 6Material type: Publisher: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).
204.
Management of banking and financial services
by Padmalatha Suresh | Paul, Justin.
Edition: 3Material type: Publisher: Chennai Pearson India education services pvt ltd 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.15 PAD/MA] (1).
205.
Marketing value metrics: a new metrics model to measure marketing effectiveness
by Mcdonald, Malcolm | Maklan, Stan | Mouncey, Peter.
Material type: Publisher: London Kogan page limited 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 MCD/MA] (1).
206.
Entrepreneurship : creating and leading an entrepreneurial organization
by Arya Kumar.
Material type: Publisher: Chennai Pearson India Education services Pvt.Ltd. 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.04 ARY/EN] (2).
207.
Marketing management : written strictly as per B.com students of calicut university
by Sontakki, C N.
Material type: Publisher: Ludhiana Kalyani Publishers 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 SON/MA] (1).
208.
Rural marketing : text and cases
by Krishnamacharyulu, C S G | Lalitha Ramakrishnan.
Edition: 2Material type: Publisher: Chennai Pearson India education services pvt ltd 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 KRI/RU] (2).
209.
Understanding digital marketing: marketing strategies for engaging the digital generation
by Ryan, Damian | Jones, Calvin.
Edition: 2Material type: Publisher: United States Kogan page limited 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RYA/UN] (1).
210.
Rural marketing
by Pradeep Kashyap | Jagdish Sheth N.
Edition: 3Material type: Publisher: New Delhi Pearson Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 PRA/RU] (1).
211.
Cases in rural marketing: an integrated approach
by Krishnamacharyulu, C S G | Lalitha Ramakrishnan.
Material type: Publisher: Chennai Pearson India education services pvt ltd 2002Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.804 KRI/CA] (1).
212.
Strategic marketing text and cases: the Indian perspective
by Shajahan, S.
Material type: Publisher: New Delhi Viva Books 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.401 2 SHA/ST] (1).
213.
Marketing of agricultural products
by Kohis Richard, L | Uhl Joseph N.
Edition: 9Material type: Publisher: Noida Pearson India Education Services 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOH/MA] (1).
214.
Marketing research
by Shashi Gupta, K | Praneet Rangi.
Material type: Publisher: New Delhi Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 SHA/MA] (1).
215.
Integrated marketing communication and brand equity
by Kirandeep Kaur | Ruby.
Edition: 2, rev.Material type: Publisher: Ludhiyana Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 KIR/IN] (1).
216.
Case studies in strategic management: a practical approach
by Sanjay Mohapatra.
Material type: Publisher: New Delhi Pearson India Education 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.401 2 SAN/CA] (1).
217.
Services marketing
by Rama Mohana Rao, K.
Edition: 2Material type: Publisher: New Delhi Pearson India Education 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAM/SE] (1).
218.
Commercial horticulture
by Patel, N L | Chawla, S L | Ahlawat, T R.
Material type: Publisher: New Delhi New India publishing agency 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 635 PAT/CO] (1).
219.
International marketing and export management
by Albaum, Gerald | Duerr, Edwin.
Edition: 7Material type: Publisher: Chennai Pearson India Education Services Pvt.Ltd 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.848 ALB/IN] (1).
220.
Essentials of marketing research
by Bansal, S P | Sharma,O P | Sanjeet Sharma.
Edition: 2Material type: Publisher: New Delhi Kalyani Publishers 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 BAN/ES] (1).
221.
Agricultural marketing management
by Lakshmi Dhar Hatai.
Material type: Publisher: New Delhi New India publishing agency 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 381.41 LAK/AG] (1).
222.
Conscious marketing: how to create an awesome business with a new approach to marketing
by Tate, Carolyn.
Material type: Publisher: Australia John Wiley and Sons 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 TAT/CO] (1).
223.
Insurance law and practice
by Tyagi, C L | Madhu Tyagi.
Edition: 2Material type: Publisher: New Delhi Atlantic Publishers and Distributors 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 346.086 TYA/IN] (1).
224.
Agricultural marketing: issues and challenges
by Bhagat, D | Akoijam, S L S.
Material type: Publisher: New Delhi Biotech Books 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 BHA/AG] (1).
225.
E-commerce: business. technology. society.
by Laudon, Kenneth C | Traver, Carol Guercio.
Edition: 10Material type: Publisher: Noida Pearson India Education Services Pvt Ltd. 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.84 LAU/EC] (2).
226.
Marketing management
by Priyanka.
Material type: Publisher: New Delhi Atlantic Publishers and Distributors (P) Ltd. 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 PRI/MA] (1).
227.
Objective book on fundamentals of agribusiness management
by Shoji Lal Bairwa.
Material type: Publisher: New Delhi Kalyani Publishers 2016Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 338.1 SHO/OB] (1).
228.
Upkars SBI and associate bank clerical cadre recruitment exam: solved paper
by Pratiyogita Darpan.
Material type: Publisher: New Delhi Upkar Prakashan Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 001.2 PRA/SB] (1).
229.
SBI and its associate banks clerk recruitment exam
by Karman Kaur Bright.
Edition: 13, rev.Material type: Publisher: New Delhi Pritam singh Bright 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 001.2 KAR/SB] (1). Items available for reference: KAU Central Library, Thrissur [Call number: 001.2 KAR/SB] (1).
230.
Marketing management: an indian perspective
by Vijay Prakash Anand.
Edition: 2, rev.Material type: Publisher: New Delhi Biztantra 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 VIJ/MA] (1).
231.
Marketing management: an Indian perspective
by Agarwal, P K.
Edition: 10Material type: Publisher: Meerut Pragati Prakashan 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 AGA/MA] (1).
232.
Marketing analytics: data-driven techniques with microsoft excel
by Winston, Wayne L.
Material type: Publisher: Hoboken John Wiley & sons 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 WIN/MA] (1).
233.
Marketing management
by Rajan Saxena.
Edition: 5Material type: Publisher: New Delhi McGraw Hill Education(India)Private Limited 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RAJ/MA] (1).
234.
Post harvest management of horticultural crops
by Pandey, Sadhna | Pandey, S N | Pandey, P H.
Material type: Publisher: Ludhiana Kalyani Publishers 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 641.4 PAN/PO] (4).
235.
Manufacturing organization and management
by Amrine, Harold T | Ritchey, John A | Moodie, Colin L | Kmec, Joseph F.
Edition: 6Material type: Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.5 AMR/MA] (1).
236.
Marketing toolkit
by Capon, Noel | Siddharth Shekhar Singh.
Material type: Publisher: New Delhi Wiley India Pvt. Ltd 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 CAP/MA] (1).
237.
Managing marketing: an applied approach
by Capon, Noel | Shekhar Singh, Siddharth.
Material type: Publisher: New Delhi Wiley India Pvt Ltd 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 CAP/MA] (1).
238.
Agricultural economics
by Subba Reddy, S | Raghu Ram, P | Neelakanta Sastry, T V | Bhavani Devi, I.
Edition: 2Material type: Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.1 SUB/AG] (12). Checked out (2).
239.
Agricultural incentives: past trends and prospective paths towards sustainable development
by Shashi Shekhar Prasad.
Material type: Publisher: New Delhi Random Publications 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 630 SHA/AG] (1).
240.
Complete guide to public speaking
by Davidson, Jeff.
Material type: Publisher: India Thomson Press(India) Ltd 2003Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 808.51 DAV/CO] (1).
241.
Comprehensive post harvest technology of flowers, medicinal and aromatic plants
by Shankaraswamy, J.
Material type: Publisher: New Delhi Jaya Publishing House 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: CE 633.8 SHA/CO] (2).
242.
Agricultural marketing: perspectives and protentials
by Anil Bhat | Singh, S P.
Material type: Publisher: New Delhi New India Publishing Agency 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 ANI/AG] (1).
243.
Stickier marketing: how to win customers in a digital age
by Leboff, Grant.
Edition: 2Material type: Publisher: London Kogan page 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 LEB/ST] (1).
244.
Innovations in horticultural sciences
by Peter, K V.
Material type: Publisher: New Delhi New India Publishing Agency 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 635 PET/IN] (2).
245.
CRM handbook: a business guide to customer relationship management
by Dyche, Jill.
Material type: Publisher: Noida Pearson India Education Services Pvt. Ltd 2002Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.812 DYC/CR] (1).
246.
Consumer behavior
by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.
Edition: 11Material type: Publisher: India Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.834 2 SCH/CO] (3).
247.
International marketing
by Czinkota, Michael R | Ronkainen, Ilkka A | Zvobgo, Glibert.
Edition: 8Material type: Publisher: Brendan George 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 381 CZI/IN] (1).
248.
Public management and governance
by Bovarid, Tony | Loeffler, Elke.
Edition: 3Material type: Publisher: New York Routledge 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 351 BOV/PU] (1).
249.
Agricultural Marketing: trade and pricing
by Suresh Chandra Gaur.
Material type: Publisher: Jodhpur Agrobios (india) 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.141 SUR/AG] (1).
250.
Entrepreneurship in Indian Agriculture
by Sekhar, C.
Material type: Publisher: New Delhi MJP Publishers 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 630 SEK/EN] (2).
